Job Description
Digital Analyst (Maternity Cover)
January 2026 - 16 August 2026 | Central London | Hybrid | £30,000-£35,000
Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.
This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
You'll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.
Key Responsibilities
Digital Acquisition & PPC
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Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
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Analyse campaign results and recommend optimisation actions.
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Manage advertising performance on comparison sites (e.g., Moneyfacts).
SEO & Website Optimisation
1.
Support delivery of the Bank's SEO strategy with the digital agency.
2.
Improve website UX, UI, navigation and landing pages to increase conversion rates.
3.
M...