Straive is a global leader in enterprise-grade data analytics and AI solutions, committed to empowering businesses across various industries with cutting-edge technology and expert insights. Backed by EQT, a top private equity firm, we are uniquely positioned to drive innovation through significant investments and an entrepreneurial spirit.
Our core focus is on delivering advanced Data Analytics & AI Solutions. By combining sophisticated technology with subject matter expertise, we deliver material impact on our clients' topline and streamline their operations. We specialize in providing tailored solutions across financial services, CPG, legal, pharma, life sciences, retail and logistics, helping them build robust data analytics and AI capabilities.
With a client base spanning 30 countries, Straive's strategically located teams operate from eight countries and is headquartered in Singapore. This global presence enables us to offer localized expertise with a worldwide perspective.
Join Straive to be part of a dynamic team at the forefront of data analytics and AI innovation. Here, you'll have the opportunity to contribute to transformative projects, supported by significant investments and an entrepreneurial drive fueled by our partnership with EQT.
Website: https://www.straive.com/
Job Title: Product Owner – Trade Promotion Optimization (TPO)
Location: Remote
Job Type: FTE
Position Overview:
● We are seeking an experienced Product Owner – Trade Promotion Optimization (TPO) to lead the design, development, and deployment of advanced trade optimization capabilities. This role will be responsible for defining the TPO product vision, gathering and prioritizing business requirements, and ensuring alignment between Commercial, Finance, Data Science, and Technology teams.
● The ideal candidate will combine strong commercial process knowledge with data-driven decision-making experience, ideally within the CPG industry. You’ll own the end-to-end design and delivery of TPO solutions that drive trade effectiveness, ROI, and actionable insights.
Key Responsibilities:
● Own the end-to-end TPO product lifecycle, from discovery and requirements gathering through design, build, deployment, and adoption.
● Lead business requirement sessions with global and regional Commercial teams to define optimization needs, scenarios, and decision-use cases.
● Translate business objectives into functional and technical requirements, ensuring data, analytics, and system designs meet user needs.
● Collaborate across multiple teams—including TPM, Sales, Finance, Revenue Growth Management (RGM), Data Science, and IT—to design integrated and scalable solutions.
● Define and prioritize the TPO product roadmap, balancing analytical rigor with business usability and integration needs.
● Partner with data and analytics teams to design optimization models, scenario simulations, and dashboards for performance tracking.
● Champion data quality and governance across systems feeding into TPO (e.g., TPM, ERP, POS, syndicated data).
● Drive design and implementation workshops, ensuring cross-functional alignment on data models, workflows, and output visualization.
● Monitor adoption and value realization, refining models and interfaces based on business feedback.
● Serve as the single point of accountability for TPO product decisions, risks, and delivery timelines
Qualifications & Experience:
● Bachelor’s or Master’s degree in Business, Economics, Data Analytics, IT, or a related field.
● 10+ years of experience, including 5+ years in Product Ownership or Trade Optimization-related roles.
● Deep understanding of Trade Promotion Optimization processes, including scenario planning, ROI analysis, and promotional effectiveness.
● Experience with CPG / FMCG commercial and trade investment processes.
● Working knowledge of tools such as SAP TPM, Anaplan, o9, SAS, or custom-built TPO platforms.
● Proven ability to bridge business and technical domains, influencing at senior stakeholder levels.
● Strong analytical mindset with experience in data modeling, performance metrics, and visualization.
● Excellent communication and facilitation skills across business and technology teams.
● Experience working in Agile / Scrum environments and managing complex product backlogs.
Preferred Skills:
● Exposure to data science or AI-driven optimization models for promotion planning.
● Experience integrating TPO outputs into TPM or ERP systems.
● Familiarity with revenue growth management frameworks and trade spend analytics.
● Prior experience in global or multi-market solution design and deployment.
This job description is not intended to cover or contain a comprehensive listing of all responsibilities, duties, or activities that are required. Responsibilities, duties, and/or activities may change, or new ones may be added at any time with or without notice.
If you are a motivated professional with a passion for delivering impactful solutions, we’d love to hear from you. Apply today to be part of a dynamic and forward-thinking team at Straive.
“Straive is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.
We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.”