Director of Brand, Marketing and Communications
Salary: Location dependent (see benefits section)
Job Type: Full time
Location: Hybrid working opportunity from the following IB (International Baccalaureate) Global Centres: The Hague (Netherlands), Cardiff (UK) or Washington DC (US)
About the IB
If you're looking to work for a global organisation with a meaningful mission, and with colleagues all over the world, then the International Baccalaureate (IB) may have the ideal opportunity for you! The International Baccalaureate provides world-class educational services to over 5,500 schools across 159 countries. A career at IB is not just a job; it’s an opportunity to work with an innovative world leader in education services and contribute to our 50-year mission of creating a better and more peaceful world. Apply now to join our global organisation where we empower our employees to thrive and make a difference.
About the Job
The Director of Brand, Marketing, and Communications at the International Baccalaureate Organisation (IBO) leads and oversees the planning, development, and implementation of IB’s brand vision to enhance IB’s global brand presence. The Director ensures that IB’s brand message is relevant and cohesive across all channels and audiences to advance IBO's mission of education for a better world and for human and planetary flourishing. This role is pivotal in driving brand, marketing, and communications strategies externally and internally, fostering awareness, growth, engagement, and action across IB’s diverse global communities.
The Director will lead a global team of marketing and communications professionals responsible for all aspects of brand, marketing and communications within strategic and product marketing, digital marketing, creative services, web strategy, media, public relations, and crisis management.
With a presence in over 150 countries and more than 6,000 IB World Schools worldwide and growing, the Director will play a key strategic role in expanding IBO's reach and impact, promoting its thought leadership, programs, services, and community initiatives to contribute to narrowing the learning gaps worldwide.
The Director will ensure that all marketing and communication activities are executed efficiently and effectively. This includes managing a circa $2-3M budget, tracking lead conversion and other performance metrics, and making data-informed decisions to optimise marketing efforts and resource allocation.