CRM Manager - Hybrid - Leisure Company, London
This role is with Blu Digital, based in London, United Kingdom. The position is categorized under 'Other' and requires an EU work permit.
Job Details:
* Reference: 2ef4ed252fa6
* Views: 13
* Posted on: 28.04.2025
* Expiry Date: 12.06.2025
Job Description:
Our client is the UK's leading leisure experience company in their niche, seeking a CRM Manager to join their growing team. The role focuses on optimizing customer communications and increasing revenue through CRM activities.
You will lead initiatives to enhance customer communication via email, apps, and other channels. Responsibilities include defining KPIs, creating and executing communication strategies, and ensuring content aligns with company values. A key part of the role involves managing the integration and optimization of Bloomreach, along with developing marketing communications across all channels.
Proficiency with Bloomreach is essential, particularly in creating and delivering CRM strategies. Experience in onboarding and setting up a new customer data platform is highly desirable. You should have excellent copywriting skills, a keen eye for aesthetics in customer communications, and be commercially savvy with a track record of meeting targets.
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