Overview
The Client Director, Audiences & Culture is a senior, client-facing leader responsible for defining and delivering audience-led, data-driven marketing strategies for Dentsu UK's clients. Reporting into the Head of Audiences & Culture, the role sits at the intersection of audience strategy, first-party data, identity, and marketing technology, with a clear focus on driving commercial value from clients' data assets.
This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches. The Client Director partners closely with media, strategy, planning, creative, and CXM teams to embed audience thinking across the full marketing ecosystem.
What you’ll do
Audience Strategy Development
* Define and implement first, second, and third-party consumer data strategy use cases to bring strategy to life for the client, with a focus on driving value from the client\'s own first-party data
* Define and implement audience strategies for acquisition, retention, and diversification, primarily across paid media channels, with a secondary focus on owned channels (email, web, app, SMS) and how both work in tandem
* Create and refine audience segmentations through data attribute analysis, data volume sizing, partner match rates, and wider brand target audience strategy
* Define and oversee orchestration of first-party acquisition strategies for clients including volume forecasting, value exchange identification, and testing, all adhering to the client\'s privacy and consent policies to ensure collected first-party data can be utilised
* Build presentations defining the strategy for the client as well as Dentsu media, creative, and CXM teams
* Collaborate cross-agency with strategy, comms and planning teams to define the right audience strategy for clients
* Strategically support clients to deliver value from our proprietary audience products including dentsu.Audiences - our proprietary audience & Identity solution
Data Clean Room/ Mar-Tech Consultancy
* Work with client teams to recommend the right technology to facilitate data usage in paid media. Recommend tech roadmaps based on client\'s objectives, maturity, and channel mix
* Lead the audience test & learn agenda, track performance, and guide optimisations
* Recommend the right data partnerships and paid media channels to be used within the Clean Room environment
* Creation of audiences and segments within Clean Room partners for distribution to paid media channels. Set up for the testing framework including control hold out groups
* Measurement, analysis and reporting of Data Clean Room audiences to inform future strategies and testing
Thought Leadership
* Act as a thought leader, championing audience-first solutions within the organisation
* Stay informed on industry trends, emerging technologies, and data strategies
About you
* BA/BS degree or relevant combination of education and experience; 5+ years of agency experience in client-facing audience data-based strategy roles; Proven track record of defining and delivering data-driven marketing strategies
* Experience with first, second, and third-party data solutions
* Knowledge and hands-on experience using Data Clean Rooms (LiveRamp Safe-Haven, Infosum, Snowflake experience preferred)
* Strong verbal and written communication skills commensurate to deliver strategy to senior level stakeholders
* Proven, strong cross-functional and cross-agency management, interpersonal communication, and collaboration skills
A Few Of The Benefits
* You\'ll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
* 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
* We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
* You\'ll have a hybrid working schedule, with flexible start/end hours
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
About Dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Location: Stafford
Brand: Dentsu Media
Time Type: Full time
Contract Type: Fixed Term Contract (Fixed Term)
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