Marketing Manager / Campaign Executive
Salary: £40,000–£45,000 per year
Location: Manchester, Trafford Park
Job Type: Permanent
About the Role
Or client is looking for a creative, passionate, and driven marketing professional with strong digital marketing and graphic design skills. You will play a key role in creating and delivering innovative marketing campaigns across three growing businesses within our group.
If you enjoy working in a fast‑paced, dynamic, and friendly team, and you’re motivated by achieving measurable results, this could be the ideal opportunity for you.
Reporting directly to the Managing/Sales Director, you will take ownership of planning, executing, and optimising a range of digital marketing campaigns.
Key Responsibilities
Set up and optimise campaigns across Google Ads, Bing, LinkedIn Ads, Facebook Lead Generation, and Twitter Ads
Manage all PPC activity including search, display, and remarketing
Review Search Terms Reports for negative keyword opportunities
Assess landing page relevancy and performance
A/B test ad copy and review keywords for low CTR, low Quality Scores, and low conversions
Develop detailed strategies covering technical SEO, structured data, permalink structure, XML sitemaps, blogging, link building, and content marketing
Write and optimise copy and landing pages for conversions
Continually test and analyse campaign performance
Conduct competitor research across PPC and advertising channels
Ensure brand identity is consistently applied across all communications
Create and manage B2B email campaigns for lead generation, engagement, and retention
Maintain and optimise the email marketing database, including profiling and segmentation
Format and publish content through CMS platforms including WordPress and HubSpotSkills & Experience Required
Strong skills in planning and delivering campaigns to targeted audiences
Self‑motivated, organised, and confident communicator
Experience managing workload in a fast‑paced environment
Proficiency in Adobe Illustrator, Photoshop, and InDesign
Ability to interpret and follow branding guidelines and creative briefs
Flexible, enthusiastic, and supportive team player
Strong copywriting ability across different tones and brand identities
Solid understanding of traditional and digital B2B marketing channels
Excellent attention to detail
Marketing qualification desirable but not essentialAbout You
Minimum of 3 years’ experience in digital marketing
Experience in paid search, email marketing, content writing, and graphic design
Strong analytical and reporting skills
Excellent working knowledge of Google Ads (Adwords)
Passionate about design, marketing, and delivering high‑quality workIf you’re ready to join a forward‑thinking company during an exciting period of growth, we’d love to hear from you.
Please ensure your CV includes a link to your creative portfolio.
How to Apply
If this role sounds right for you, click Apply Now or call (phone number removed) for more information.
Exchange People is a family‑run Employment Business, supporting candidates across North‑West England and Central Scotland since 1997.
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