Overview
As a Social Creative Lead you’ll sit at the heart of our organic social team - shaping, creating, and executing best-in-class social content for our biggest clients. You’re immersed in social culture and platform behaviour, instinctively knowing what will resonate and how to adapt trends for brands without losing authenticity.
You’ll lead concept delivery for high-impact moments, from campaigns, to identifying the right trends to act on and shaping reactive. You’ll set the creative guardrails that keep day-to-day content resonant, while owning the ideas and executions that create spikes in attention.
You come from a creative background - and your strength is in generating ideas. You can take a cultural spark, audience insight, or platform trend and quickly spin it into multiple concepts that feel fresh, relevant, and brand-right. Your creative instincts are matched by an understanding of how ideas need to flex for different formats, audiences, and levels of polish - from a quick lo-fi post to a cornerstone evergreen piece to a larger campaign idea.
Responsibilities
* Working with Creative Directors and other Social Creatives on the ideation and production of all proactive and reactive social-first content.
* Collaborating with Creative Directors & creative teams on campaign ideas
* Executing ideas and creating content, both individually and directing as part of a team.
* Supporting the Creative Directors on quality control of all organic social content (with a focus on visual excellence), ensuring it aligns to client and agency briefs and ambition.
* Presenting ideas to the stakeholders on a regular basis both internally and externally, building strong relationships.
* Spotting trends and proactively creating ideas that tap into cultural moments
Qualifications
* Experience working in social-first creative roles.
* Expert in visual creative: art direction, design and/or video editing
* Ideally have proficiency in Edits + Capcut, or other editing tools
* Excellent and detailed knowledge of online platforms and formats, their limitations and capabilities; audience trends on social with ability to turn concepts into bespoke and native executions.
* Conceptual thinker with ability to understand consumer behaviours and cultural insight
* Strong creative ambition to push our content approach forward and continuously adapt to ensure a best-in-class approach.
* Excellent cross-functional collaboration skills, with the ability to work seamlessly with teams in different geographical locations.
* An understanding of analytics and data and how to use them to improve content.
* Exceptional problem-solving, strategic thinking and decision-making skills.
* People management and leading teams to produce creatively excellent work
Benefits
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
* AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - “The Pregnant Man”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
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