Overview
Testo is a world leader in the design, development and manufacture of portable test and measurement instrumentation. Backed by nearly 70 years of measuring engineering experience our mission is to provide the best quality, service, and value in the industry. Testo is a major supplier to HVAC/R engineers, industrial, food & pharmaceutical companies in the UK & Ireland.
As Marketing Assistant – Food & Pharma, you will play a key role in supporting the execution of marketing activities to drive growth and customer engagement within both the Food & Pharma business units.
This is an entry-level position ideal for a graduate with a relevant degree. Marketing experience is preferred but not necessary, as we are looking for high enthusiasm and a strong willingness to learn. You will have the opportunity to be involved in all areas of the marketing mix.
* Campaign Execution & Lead Generation
* Support the development and implementation of targeted marketing campaigns to generate high-quality leads.
* Proactively assist in creating and executing local marketing campaigns based on current trends and market conditions.
* Support the adaptation and implementation of global HQ-crafted campaigns for the local market.
* Help build and monitor campaign landing pages and product detail pages (PDPs) to ensure a seamless customer journey.
* Utilise Testo's Marketing Automation System to deploy campaigns and track performance.
* Event Coordination
* Take a lead role in the coordination and logistics of exhibitions, seminars, and events for the Food & Pharma business units.
* Manage event inventory, booking stands, and ensuring all promotional materials are prepared and delivered.
* Attend events where necessary to support the team and engage with potential customers.
* Content & Social Media Support
* Create engaging content and graphics for various social media channels to foster brand loyalty.
* Schedule posts and interact with followers to increase social engagement.
* Attend and film content for social channels and digital platforms.
* Assist in interviewing customers and writing reference stories to highlight Testo solutions.
* Distributor Support & Communication
* External Communications: Support the communication of product launches, price updates, and promotions to our distributor network.
* Internal Communications: Assist in ensuring the sales team and wider business are kept up to date with marketing activities.
* Product & Data Administration
* Gain in-depth knowledge of our instrumentation products to effectively communicate their value.
* Assist in the launch of new products, helping to coordinate both marketing and product dimensions.
* Help maintain accurate product data, ensuring all internal and external systems are up to date.
* Sales Collaboration and Support
* Work closely with the Sales team to ensure they have the marketing materials and lead data they need to succeed.
* Provide administrative support in lead management and help convert opportunities.
* Occasionally attend external meetings with the Business Unit Manager (BU-M) to support marketing objectives.
Job Types: Full-time, Permanent
Pay: From £25,000.00 per year
Benefits:
* Casual dress
* Company pension
* Cycle to work scheme
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
Work Location: In person