Salary: £40,000 - 80,000 per year Requirements: Proven experience leading a Demand Generation or Growth team within the B2B, SaaS sector Demonstrable experience delivering qualified pipeline and revenue growth Hands-on experience with paid media channels, campaign strategy, and marketing automation tools Strong understanding of the full marketing funnel and the B2B, SMB/SME buying journey Proven SEO wins (traffic pipeline) Significant HubSpot experience Responsibilities: Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimizing CAC, ROAS, conversion rates, and funnel health Lead and coach a growing team of paid, campaign, and lifecycle specialists Build and run integrated, multi-channel campaigns aligned to business priorities Drive end-to-end campaign performance: from awareness to MQL and SQL Leads and delivers ABM program to drive outbound demand generation, working collaboratively with the Business Development team Oversee the media plan and manage execution across paid search, paid social, retargeting, and display Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth Collaborate with content, web, and brand teams to optimize on-page, technical, and off-page SEO Develop and optimize lifecycle journeys across our channels and marketing automation platforms Improve conversion through segmentation, nurture sequencing, and lead scoring Define and deliver performance frameworks, dashboards, and attribution to enable data-driven decision making across marketing and sales Technologies: HubSpot Support Marketing SQL SMB Web More: We are part of the Zellis Group, with a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham, and Kochi (India). We are passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, demonstrating our commitment to a supportive work environment. To ensure a great workplace, we focus on mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all. If you join our team, youll benefit from a career packed with opportunities in a stable and growing company, a comprehensive program of learning and development, a competitive base salary, 25 days annual leave (with the opportunity to buy more, plus a day off for your birthday), private medical insurance, life assurance of 4x salary, and enhanced pension contributions of up to 8.5%. We also offer a huge range of additional flexible benefits across financial and personal wellbeing, lifestyle, and leisure. last updated 13 week of 2026