Job Functions
Strategy / Planning; Marketing;
Role Overview
We are seeking a Digital Insight Analyst to bring new perspectives and expertise to our Digital Insight and Analytics team.
This role is responsible for delivering data‑driven insights and performance reporting that inform decision‑making across all digital paid marketing channels. You’ll interrogate web analytics to discover insights, surface trends, support investment programmes, forecast website visits, and evaluate digital marketing performance.
Position level: CUK09. Full‑time, permanent. Hybrid work up to two days from home.
Responsibilities
* Build and collaborate on reports in Adobe Analytics, CJA, and Quantum Metric that integrate behavioural data with commercial performance to support cross‑channel optimisation.
* Evaluate and report on the performance of investment, targeting, traffic, and paid marketing campaigns.
* Develop forecasting models for website visits and traffic projections to support marketing planning and ROI analysis.
* Work closely with MarTech to ensure data layer quality and relevant tagging to support robust analysis.
* Present actionable insights to stakeholders across both P&O Cruises & Cunard to drive insight‑led change.
What You’ll Bring
* Extensive experience using Google Analytics, Adobe Analytics and/or Customer Journey Analytics for reporting and analysis.
* Skilled at building analytics & marketing dashboards, segments, and custom metrics.
* Strong understanding of digital paid marketing channels (search, display, social) and how to measure and optimise their performance.
* Experience in forecasting website traffic and interpreting trends to inform marketing investment decisions.
* Ability to translate data into business insight, with a focus on conversion, content engagement, and customer behaviour.
* Experienced in working with tagging and data layers to ensure high‑quality data capture.
About You
* Proven commitment to continuous professional development across digital experience, marketing ROI & Martech disciplines.
* A proactive mindset with the ability to influence marketing strategies through data‑driven recommendations.
Application Guidance
Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you’re passionate about our guests’ experience and looking for an opportunity to grow, we’d love to hear from you.
Why Join Us
Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well‑being and personal growth.
Read our employee experience guide to learn more about life as a Carnival UK colleague.
Benefits
* Employee Discounted Cruising plus Friends and Family offers
* Minimum 25 days leave, bank holiday allowance and holiday trading scheme
* Recognition scheme with prizes and awards
* Regular office events including live entertainment, lifestyle events and charity partner fundraisers
* Extensive learning and development opportunities
* Employee‑led networks
* Employee Assistance and Wellbeing programmes
* Company paid Health Cash Plan and health assessment
* In‑house Occupational Health help and access to digital GP
* Life Assurance
* Parental and adoption leave
* Employee Shares Plan
* Electric Car and Cycle to Work schemes
* Onsite restaurant offering range of healthy cooked and grab and go meals
* Discounted retail and leisure via discounts portal
* Contributory Defined Contribution Pension scheme
* A friendly welcome with help settling in
Recruitment Journey
For more information on your recruitment journey, please visit the link provided in the original description.
About Us
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise. Carnival UK brings together talented people from across the globe to create unforgettable holiday happiness. We proudly bring to life P&O Cruises and Cunard, delivering unbridled joy, boundless adventure, and lifelong memories to millions of people for over 350 years.
Our culture values diversity, equity and inclusion. We aim to be Travel’s Employer of Choice.
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