CRM Manager (Hybrid)
Location: Midlands (Hybrid)
Salary: £35,000 - £45,000 (DOE)
About the Role
We're looking for a strategic and technically strong CRM Manager to take ownership of the end-to-end customer journey. This is more than just campaign execution you'll be responsible for shaping and optimising the entire lifecycle, from first interaction through to long-term retention.
You'll design and deliver automated workflows, personalised experiences, and data-driven campaigns that directly impact customer growth and lifetime value. If you enjoy turning behavioural data into meaningful engagement and measurable ROI, this role offers a great opportunity to make a real impact.
Key Responsibilities
1. Partner with senior marketing stakeholders to develop and execute a high-performing CRM strategy aligned to business goals
2. Build and optimise automated lifecycle campaigns that guide users through key journey stages
3. Segment audiences using behavioural and transactional data, ensuring highly relevant and personalised communications
4. Collaborate with product and data teams to enhance conversion strategies, including pricing, offers, and in-app experiences
5. Plan and deliver A/B testing programmes, continuously refining messaging, timing, and channel performance
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