What will you be doing as Head of Communications and Engagement?
Responsibilities
* Own YHA's corporate narrative, tone of voice and organisation-wide communications strategy.
* Lead integrated internal and external communications that strengthen brand, impact and income growth through a period of strategic transformation.
* Develop and deliver strategic messaging to support YHA's organisational transformation and long-term objectives.
* Champion communications best practice across the organisation, working closely with the marketing team, digital team and senior leaders.
* Plan, coordinate and oversee corporate content, publications and communications scheduling across all channels.
* Line manage the Internal Communications Manager.
* Lead on media relations and press engagement, including external agency support and spokespeople.
* Strengthen YHA's external presence, reputation and profile as a national youth charity and social enterprise.
* Lead stakeholder engagement, partnerships, policy influence and horizon scanning for emerging risks and opportunities.
* Manage crisis communications strategy and process.
* Steward and leverage YHA's heritage and archives to support impactful storytelling ahead of the 100-year anniversary.
* Lead the development and delivery of integrated corporate communications that inspire engagement from staff and stakeholders, ensuring coherent and consistent messaging that amplifies YHA's impact as a leading youth charity, social enterprise and force for good, and supports income growth.
Qualifications
* Experience in communications, with a proven track record of developing and delivering strategic, organisation-wide communications in a complex national organisation.
* Strong ability to shape and communicate clear, compelling messages for diverse audiences across multiple internal and external channels.
* Demonstrable experience of leading media relations, PR campaigns, stakeholder engagement and reputation management, including crisis communications.
* High-level writing, editing and content-planning skills, with a creative and audience-focused approach.
* Ability to interpret complex organisational information and translate it into engaging, accessible and inspiring communications.
* Experience influencing and advising senior leaders, bringing authority, constructive challenge and a cross-organisational perspective.
* Proven ability to identify reputational risks, anticipate emerging issues and recommend strategic communications responses.
* Experience building productive partnerships and relationships with senior stakeholders, partner organisations, public bodies and agencies.
* Strong organisational skills, with the ability to manage multiple priorities, work to deadlines and find solutions under pressure.
* Demonstration of our HEART values – they are part of everything we do, and we look for people who bring them to life in their everyday work.
YHA is a social enterprise with a mission to enrich the lives of all, especially young people. YHA does this by providing brilliant hostel stays and experiences that improve physical health, mental wellbeing and life skills.
Benefits
* 10 nights free hostel stays per year for you and up to 3 friends or family.
* Access to YHA's staff discount and cash back portal.
* Free YHA Membership each year.
* Access to support via our Employee Assistance Program.
* Many more benefits – please visit our YHA Jobs website for more information.
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