Job Description
GTM Planner | Global B2B Agency | London (2 days) | £65k/£70k
Superb opportunity for a Go-to-market Planner to join a leading b2b agency with a global outreach.
You'd be working on campaigns spanning EMEA and NAM to deliver integrated programs and solutions that drive demand and create impact, whilst offering top-tier strategy and planning support.
Key Responsibilities:
* Act as a strategic partner, crafting insight-driven solutions across the marketing funnel.
* Develop multi-channel programs that align content, media, ABM, and digital to enhance engagement and demand.
* Create audience segmentation, buyer personas, and journey maps based on industry, role, and behavior.
* Leverage data, research, and analytics to optimize marketing programs, generate insights, and measure impact.
* Utilize performance data, intent signals, and market insights to refine targeting, messaging, and channel selection.
* Ensure GTM plans align with marketing KPIs and sales enablement goals, bridging sales and marketing efforts.
* Enhance data-driven decision-making in media and other marketing functions to track full-funnel performance.
* Build partnerships with publishers, tech vendors, and external stakeholders to improve outcomes.
* Collaborate with Account and Growth teams on client acquisition and expansion strategies.
**Experience in the B2B realm is crucial.
2 days a week in London, paying between £65k - £70k, various other perks.
Would be great to discuss in more detail.