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Tribal Tech - The Digital, Data & AI Specialists
Location:
dartford, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
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Job Views:
4
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Job Title: Digital Account Director – Performance Marketing
Job Type: Full-Time
Reports To: Head of Digital
About Us
We’re a performance-driven digital agency helping top retail and ecommerce brands scale profitably through paid social, paid search, and data-led strategy. With a deep focus on measurable growth, we specialize in turning media budgets into revenue and customer lifetime value.
Role Overview
As Digital Account Director – Performance Marketing, you’ll lead client relationships and strategic planning for paid media campaigns, with a core focus on paid social (Meta, TikTok, Pinterest) and PPC (Google Ads, Shopping, YouTube). You’ll own client success, manage cross-functional teams, and ensure all strategies are aligned with business objectives and performance KPIs.
Key Responsibilities
* Serve as the senior client lead across a portfolio of performance marketing accounts.
* Oversee strategy, planning, and execution of paid social and PPC campaigns across platforms like Meta, Google, TikTok, and more.
* Translate client business goals into performance-driven media strategies (e.g., ROAS, CAC, LTV).
* Lead campaign performance analysis and present insights, recommendations, and optimizations.
* Collaborate with media buyers, creatives, and analysts to ensure campaigns meet or exceed performance targets.
* Guide budget planning, pacing, and forecast modeling across accounts.
* Identify growth opportunities and upsell relevant services based on client needs and goals.
* Maintain a strong understanding of ecommerce funnels, conversion drivers, and attribution models.
* Support the professional development of Account Managers/Strategists reporting to you.
Required Qualifications
* 5+ years of experience in digital marketing, with at least 3 years focused on performance marketing (paid social and PPC).
* Agency experience working with ecommerce or DTC brands.
* Proven track record of delivering scalable results through Meta Ads, Google Ads (Search, Shopping), and other platforms.
* Strong grasp of key performance metrics (ROAS, CPA, AOV, LTV) and ability to translate data into strategy.
* Excellent client management, communication, and presentation skills.
* Experience managing multiple accounts and leading cross-functional teams.
* Proficiency with analytics and reporting tools like GA4, Looker Studio, Excel/Sheets.
Preferred Qualifications
* Deep knowledge of ecommerce marketing funnels and customer acquisition strategies.
* Experience with Shopify, Klaviyo, or other ecommerce platforms.
* Understanding of creative testing methodologies and landing page CRO.
* Google Ads and/or Meta certifications.
What We Offer
* Competitive salary + performance-based bonuses
* Flexible, remote-friendly work environment
* Access to innovative brands and exciting growth campaigns
* Clear career progression and professional development support
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