Crm & ai systems specialist

CRM & AI Systems Specialist

Full-time | Office / Hybrid
Gordon Hoffman Solicitors

Gordon Hoffman Solicitors is a growing UK legal and financial claims business focused on fraud and APP scam claims.

We are looking for a technically minded systems and automation specialist to help us build and manage modern operational workflows across CRM, AI tools, analytics and automation systems.

This is a hands-on role working closely with management to improve internal systems, automate processes and support future AI-assisted operations.

Key Responsibilities

* Manage and improve HubSpot CRM systems and workflows
* Build and maintain integrations between platforms and APIs
* Support implementation of AI-assisted operational workflows
* Help integrate AI and automation systems into operational processes
* Manage analytics, tracking and reporting systems
* Support reporting, automation and operational efficiency
* Assist with technical setup of accounts, subscriptions and integrations
* Work with management on future system scalability and operational improvements
* Support website, tracking and technical troubleshooting when required

Ideal Skills & Experience

We are looking for somebody with experience in several of the following:

* HubSpot CRM
* APIs and system integrations
* Google and Meta tracking & analytics systems
* Automation workflows
* AI tools and integrations
* JavaScript / technical web understanding
* CRM systems and operational workflows
* Data and analytics mindset
* Problem-solving and independent thinking

Experience with any of the following would be an advantage:

* Microsoft ecosystem (Azure, Dynamics 365, Power Platform)
* BigQuery
* SQL

What We’re Looking For

* Strong technical and analytical mindset
* Ability to solve operational and systems problems
* Organised and proactive approach
* Good communication skills
* Comfortable working across multiple systems and platforms
* Interested in AI, automation and operational technology

Job Type

* Full-time
* Office / Hybrid
* Long-term opportunity with growing business

Salary:
Competitive and dependent on experience.

Pay: £40,000.00-£60,000.00 per year

Benefits:
* On-site parking

Work Location: Hybrid remote in Salford M50 3SG