Senior Content Writer (12‑month fixed‑term)
Reporting directly into the Head of Marketing Campaigns, you will join our Marketing team, based at our Birmingham office in the B31 Longbridge area (hybrid working). The Marketing Team delivers a range of activities across campaigns, design, communication, media relations, events and insights. As Senior Content Writer, you will be responsible for creating marketing communications content – both online and offline – ensuring it is consistently effective, engaging and aligned to the Barnett Waddingham brand.
Snapshot Of Your Day
Marketing communications
* Production/creation and publication of engaging, persona‑led website content and social media content
* Scripting and development of video and animation storyboarding, corporate thought leadership and research initiatives
* Creating engaging HTML content tailored to target audience
* Regular review of content‑led website user experience with recommendations and implementation – focused on driving goal completions
* Production of digital and offline ‘paid for’ advertising content – including sponsorship, retargeting campaigns and print advertising
* Implementing SEO findings to ensure content is optimised for search visibility
* Review and analysis of content‑led activity to improve future campaign activity
* Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery; and ownership of business area editorial process where necessary and relevant
Operational marketing communications
* Firm‑wide key campaign messaging / key message creation and articulation, ensuring consistency throughout all channels
* Communication house styles – ownership and execution
* Promotion of key firm‑wide activities (such as awards, corporate reports and policy documents)
General
* Ensure that editorial guidelines such as tone of voice for all copy are closely followed
* Liaise with our PR team to ensure any marketing activities justify a press release
* Pro‑actively help to grow our e‑mail database through maximising opt‑in opportunities and other methods that generate data capture
* Ensure delivery of marketing campaigns is timely, effective and on brand
We would love to hear from you if you have
* A degree with a concentration in Marketing, Communications or English Language would be preferable but not essential
* Chartered Institute of Marketing qualifications an advantage
* Experience in a marketing communications role or a role that requires considerable marketing writing and content creation
* Excellent organisational skills and attention to detail
* Excellent writing and communication skills
* Excellent working knowledge of Microsoft Office and Windows‑based computer applications
* Any working experience of social media and website CMS would be beneficial
* Professional services experience is beneficial; pensions/insurance/investment experience is a real benefit but not mandatory
What’s In It For You
* Competitive discretionary annual bonus
* Generous pension scheme (8%)
* Core benefits including private medical cover, life assurance (x4‑x10), group income protection (65%), and up to 30 days holiday per year with holiday trading
* Comprehensive range of voluntary benefits: electric car leasing scheme, tech scheme, cycle to work scheme, dental cover, healthcare cash plan, health assessments, critical illness cover, Sports Allowance (pay up to 50% of gym/sports membership £50 pm), travel insurance, paid volunteering, retailer discounts
* For a full list of benefits, please click here
Accessibility
We are a Disability Confident Employer. If you require reasonable adjustments or want more information on accessibility, please click here.
Not quite the right opportunity for you this time?
For more about us and other careers at BW, please click here.
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We kindly ask recruitment agencies to not send speculative CVs. If we need assistance, we will reach out. All enquiries should be directed to careers@barnett-waddingham.co.uk.
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