We are seeking a dynamic and experienced Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
• Develop and implement a comprehensive digital strategy that aligns with the businesses and target audience.
• Develop growth strategies to increase brand awareness, engagement, and acquisition.
• Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies. This includes ads and landing pages.
• Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
• Management and enhancement of the marketing CRM (HubSpot).
• Utilise CRM to drive segmentation of audiences and messages.
• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
• Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
Professional Requirements:
• Business and/ or marketing or digital media degree or equivalent.
• Previous background within the luxury sector is preferrable.
• Over 5 years’ experience within digital marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
• Creative and strategic thinker.
• Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
• Proficiency in marketing automation and CRM tools.
• Expertise in A/B testing and performance optimisation.
• Familiarity with luxury market dynamics and consumer behaviour.
• SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
• Excellent leadership, communication, and project management skills.