GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns.
Together, Acorns, PixPay, and GoHenry have over 6 million members across 5 countries. We are focused on empowering families with engaging money management tools, educational content, and a seamless product experience that creates financial well-being from birth to adulthood.
We're seeking a creative, purpose-driven
Social Content Creator
to bring our mission to life: empowering kids and teens to be smart with money. In partnership with our Social Media Manager and Creative Studios team, you'll create scroll-stopping content for
Instagram, Youtube and TikTok
that educates, entertains, and engages parents, turning complex financial topics into bite-sized, relatable stories. If turning scrolling into saving (instead of spending) sounds like a challenge you're up for, we'd love to hear from you.
From playful Reels to eye-catching static posts, you'll create content that sparks curiosity, builds trust, and grows our community. You're a natural storyteller with a strong sense of tone, a knack for video, shows confidence on camera, and has a finger on the pulse of what families are watching, sharing, and talking about.
Responsibilities:
* Create content
planned by the Social Media Manager across our social channels (Instagram, TikTok, YouTube, Facebook, LinkedIn) tailored to parents and kids
* Create and star in short-form videos (Reels, TikToks, YouTube Shorts)
that are playful and informative, turning bold, creative ideas into content that elevates the brand
* Translate financial concepts
(like saving, earning, budgeting) into fun, age-appropriate content formats.
* Write engaging copy
—from witty social captions to clear explainer-style scripts
* Collaborate with brand, design, and product teams
to align content with campaigns, launches, and seasonal moments, alongside the Social Media Manager
* Spot trends early
and help us show up with relevance and creativity—always in a way that's right for our audience.
Who we're looking for:
* 3+years of experience creating content for a consumer brand—bonus if it's in fintech, edtech, parenting, or youth culture.
* You're comfortable on camera creating your own content, as well as briefing and directing creators to bring ideas to life.
* You're confident in creating content for
both parents and kids
—and know how to tailor tone and visuals accordingly.
* Strong copywriting and storytelling skills, with an eye for what works on each platform.
* Experience filming and editing short-form video (CapCut, Adobe Rush, or similar), and comfortable producing on your phone.
* A natural collaborator with strong attention to detail and the ability to juggle multiple projects.
* Passionate about
financial literacy
,
education
, and making money skills feel accessible and fun.
Bonus Experience
* Experience in a fast-paced start-up/scale-up or small agency environment
* You are a parent and are comfortable with your kids appearing in content on our channels
What's in it for you?
All the essentials you would expect, including a workplace pension plan, 33 days of holiday (including public holidays), & great company events local & abroad
Other Offers:
* GoFlex - Work from Home, Office, or a mix of both
* Your Birthday Day off
* 25 days annual leave, in addition to 8 UK bank holidays
* An excellent Induction & onboarding program with ongoing learning & development throughout your career
* A choice between Bupa Health Cash Plan or Bupa Private Medical
* Death in service – 4x your annual salary from month 1
* Physical and Mental Wellbeing support and platforms for you and your family
* Family-friendly leave policies
* Enhanced maternity leave – 20 weeks full basic pay after 2 years' service and 26 weeks full basic pay after 3 years' service
* Paternity leave – 4 weeks full pay after probation
* Salary Sacrifice options
About GoHenry
We're on a mission to help every kid be smart with money. Our goal? Create generations of independent, confident young adults, armed with money skills that will set them up for life.
How we do it:
We place the power in the hands of young people, giving them the tools they need to master the financial ropes for themselves. They can spend, save, earn, and give with GoHenry's prepaid debit card and app – because learning through doing really works (and it's more fun). All while our unique built-in controls give parents total peace of mind.
We're proud to say...
* We ranked #38 in Newsweek's Top 100 Most Loved Workplaces in the UK in 2023
* We're one of Tech Track's top 50 fastest-growing UK companies.
* We won Finders Kid's Cards Customer Satisfaction Awards in 2022 and 2023.
* We won the Tech for Good award at the Better Society Awards 2023
* Our kids and parents have donated over £500,000 of their own money to NSPCC via their GoHenry accounts
But we're still growing, and that's why we need you.
GoHenry is an equal-opportunity employer, and we're on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.