Creative Brand Content Manager - Topshop/Topman
Join to apply for the Creative Brand Content Manager - Topshop/Topman role at myGwork - LGBTQ+ Business Community
Creative Brand Content Manager - Topshop/Topman
1 day ago Be among the first 25 applicants
Join to apply for the Creative Brand Content Manager - Topshop/Topman role at myGwork - LGBTQ+ Business Community
Get AI-powered advice on this job and more exclusive features.
This job is with ASOS, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You'll Be Doing...
* Lead the planning and execution of all brand content initiatives across a wide range of channels.
* Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
* Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
* Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
* Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
* Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications
Who We'd Like To Meet...
* Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
* Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
* Proficiency in social media management tools and video editing software.
* Understanding of social media algorithms and best practices.
* Track record of analysing and evaluating content performance.
* Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
* Employee discount (hello ASOS discount!)
* ASOS Develops (personal development opportunities across the business)
* Employee sample sales
* Access to a huge range of LinkedIn learning materials
* 25 days paid annual leave + an extra celebration day
* Discretionary performance related bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Apparel & Fashion
Referrals increase your chances of interviewing at myGwork - LGBTQ+ Business Community by 2x
Get notified about new Content Manager jobs in Hampstead, England, United Kingdom.
London, England, United Kingdom 1 month ago
Creative Brand Content Manager - Topshop/Topman
London, England, United Kingdom 2 days ago
Senior Manager, Social Content Strategist
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 6 days ago
Greater London, England, United Kingdom 3 days ago
London, England, United Kingdom 4 days ago
City Of London, England, United Kingdom £40,000.00-£45,000.00 3 days ago
London, England, United Kingdom 2 weeks ago
Surrey, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
Beauty Content + Communications Strategist
Greater London, England, United Kingdom 2 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
Coulsdon, England, United Kingdom 1 month ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 days ago
Freelance social and content manager (Hotel)
London, England, United Kingdom 4 days ago
London, England, United Kingdom 4 months ago
Content Strategist, Insights & Thought Leadership
London, England, United Kingdom 3 weeks ago
Hammersmith, England, United Kingdom 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr