The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.
We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
We’re seeking an exceptional and forward‑thinking DRS Solutions Sales Enablement Manager to join our Europe Product team, supporting the UK and Ireland.
In this influential role, you’ll be the driving force that brings our Digital Retail Solutions (DRS)—including cash equipment, self‑checkout, assisted‑teller systems, and smart safes—to life throughout the commercial journey. Positioned at the heart of product, sales, and customer engagement, you’ll play a pivotal role in shaping how our solutions are understood, positioned, and adopted in the market.
As a trusted advisor, you will combine deep product expertise with commercial acumen to translate features into compelling customer value. You’ll work hand‑in‑hand with sales teams and clients to tailor the DRS portfolio to real‑world needs, ensuring global innovations resonate and succeed in local markets.
Your impact will be felt across the full sales cycle—from crafting standout responses to RFPs and building persuasive proposals, to guiding Proofs of Concept for complex or multi‑country opportunities. This is a role for someone who thrives on influence, collaboration, and bringing cutting‑edge retail technology to life in meaningful, customer‑centric ways
Key responsibilities
* Serve as the trusted product expert, empowering sales teams throughout the full customer engagement cycle.
* Translate solution capabilities into compelling value stories and differentiated commercial positioning.
* Join discovery sessions, client meetings, and demos to showcase the DRS portfolio and influence deal strategy.
* Identify customer challenges and align DRS solutions to their business objectives with tailored recommendations.
* Shape solution strategy and craft persuasive commercial propositions in partnership with Sales.
* Contribute to proposal development, including solution design, configuration, and clear articulation of USPs.
* Support Proof of Concept engagements by defining success criteria and ensuring measurable outcomes.
* Address product inquiries, requirements, and objections with clarity and confidence throughout the sales process.
* Capture customer and market insights to inform product evolution, roadmap priorities, and new growth opportunities.
* Drive go‑to‑market success by creating high‑impact enablement materials, competitive positioning, and sales collateral.
What we are looking for
* Educational Foundation – Bachelor’s degree in marketing, sales, business, or a related field; a master’s degree is a strong plus
* Sales Acumen – 10+ years’ experience in sales or solution‑based selling, ideally within the retail or cash‑management technology space, with the ability to influence and engage commercial teams and customers
* Leadership & Stakeholder Management – Proven ability to lead cross-functional stakeholders throughout complex sales cycles and commercial offer development
* Customer‑Centric Mindset – Adept at uncovering customer needs and shaping tailored solution recommendations
* Cash Management / Retail Tech Knowledge – Ideally some familiarity with technologies such as Digital Retail Solutions (DRS), smart safes, self‑checkout, and ATMs
* Product Expertise – Strong understanding of solution portfolios and the capability to translate technical and commercial value clearly
* Communication Excellence – Confident, articulate communicator with strong written and verbal skills for customer‑facing interactions
* Cross‑Functional Collaboration – Track record of partnering effectively across product, sales, operations, and global teams
* Organizational Strength – Skilled at managing multiple priorities, projects, and timelines simultaneously
* Commitment to Inclusion – Demonstrated dedication to diversity, equity, and inclusion in ways of working and decision-making
Additional Requirements
* Travel Flexibility – Willingness to travel across the region (up to 50%, including weekly travel as needed)
* Global Mindset – Comfort working across multiple time zones in a dynamic, international environment