We’re working in partnership with a fast-growing, highly respected events and media business to recruit a Marketing Manager for an exciting international launch.
This is a rare opportunity to take full ownership of the marketing strategy for a brand-new, high-profile design industry event launching in New York. You’ll build the marketing function from the ground up, shaping the brand, driving exhibitor demand, and delivering strong visitor registration numbers in a competitive global market.
If you thrive in a fast-paced, build-phase environment and want real ownership and visibility, this role offers both impact and progression.
The Role
As Marketing Manager, you will lead the end-to-end delivery of marketing campaigns for a major event launch, working closely with commercial, content, and senior leadership teams. You will be responsible for both visitor acquisition and exhibitor marketing, ensuring the event launches with strong momentum and credibility.
Key Responsibilities
* Own and deliver the full marketing strategy aligned to commercial objectives, building and executing multi-channel campaigns across launch phases, including defining messaging, positioning, and audience targeting
* Drive visitor registrations through targeted campaigns, developing tailored messaging for key audiences (designers, architects, buyers, etc.) and managing the full visitor journey from sign-up to attendance
* Support exhibitor sales and pipeline growth by partnering with the commercial team, creating B2B campaigns, assets, promotional materials, and exhibitor toolkits to maximise engagement and ROI
* Manage digital marketing performance across email, paid social, organic, and web, including CRM journeys, automation, and tracking KPIs such as registrations, CPL, and conversion rates
* Deliver content and social campaigns to build awareness, ensuring consistent brand messaging while collaborating with design and content teams on campaign assets
* Build relationships with industry partners and associations, support PR and launch activity, identify collaboration opportunities, and drive audience growth
* Manage marketing budgets, stakeholder relationships, and cross-functional alignment, providing clear reporting and performance insights
About You
* Proven experience in events, exhibitions, or B2B marketing, with strong campaign management across digital, email, and lead generation
* Experience driving registrations or demand in a commercial environment
* Highly organised, data-driven, and comfortable managing multiple priorities
* Strong communicator with excellent copywriting ability
* Hands-on, proactive, and able to thrive in a fast-paced launch environment
Desirable
* Experience launching a new event, product, or brand
* Exposure to design, interiors, architecture, or the built environment sectors
* Experience with CRM platforms, marketing automation, and agency management
What’s in it for you
* Opportunity to own and launch a major international event
* Regular travel to New York (4–5 times per year)
* High-visibility role with direct impact on business growth
* Collaborative, ambitious, and fast-growing environment
Location & Hours
Based in Loughton, Essex (office-based)
Working hours aligned to New York: 12:00pm – 8:15pm, Monday to Friday
To Apply
Contact David or Adam at Greys Specialist Recruitment