We are the global market leader in fibre gypsum and fibre cement solutions with the fermacell® and James Hardie brands. With our ground-breaking innovations we change the way Europe builds. We are setting new standards in areas such as lean manufacturing, demand creation and implementing our push-pull strategy. Every day, our fantastic team combines the creative spirit of a start-up with the power of a global market leader.
Product Marketing Manager (m/f/d)
Full-time role at our office in Sutton Coldfield, UK Head Office.
Local implementation of standardised EU marketing programs for key growth products (lead generation, brochures, Point of Sale systems, dealer marketing, trade shows)
Responsibility for implementation of the annual marketing plan
Driving online and offline marketing matters for UK marketing measures
Creation of social media channels and content management
Lead generation programs including social media campaigns and lead to sale follow up hand in hand with commercial team (qualifying leads and supporting follow up activities by sales team)
Overseeing website implementation and improvement
Roll-out of standardised EU-wide communication measures within the market in coordination with central marketing and in compliance with brand guidelines as well as legal requirements
Monitoring and optimisation of local marketing activities and research of the local market to recognize potentials
Collaborating closely with the commercial sales team to understand target markets needs and behaviours
You have a qualification in Marketing, Business or related field including 3+ years of experience in marketing or sales, ideally in a B2B context. Experience with marketing to architects and specifiers is a plus as well as the ability to understand technical product aspects. You have an affinity for data-driven marketing and processes including digital campaigns and sales tools (e.g. Salesforce). In addition to that you have advanced skills with the standard features of personal computer word processing and marketing software.
Additionally you are proactive, agile, focused and very reactive. Continuous, individual development opportunities
~ The freedom to participate in processes, projects and system development
~ 24 days holiday per annum + bank holidays
~ Pension plan
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