Job Description The OCM Manager will assume responsibility for the development & implementation of an omni-channel strategy for Eye Care within the International Marketing & Commercial Operations (IMCO) Team. This role is an exciting opportunity to join the Eye Care team which sits within the larger Specialty Care division at AbbVie, a growth pillar for the Organisation, and this role provides a unique and important opportunity to make an impact. Optimisation and impact of existing channels for International Eye Care markets (oUS) will be essential, while supporting capabilities to expand channel engagement with our key ophthalmology stakeholders. Progressing our channel & content optimisation will need to be driven through engagement and collaboration with IMCO Brand Leads, Cross-Functional partners as well as Area and Affiliate colleagues. All aspects require team work as well as day-to-day autonomy. This is an essential role within the IMCO Eye Care Business Unit. The role will report to the Associate Director: Eye Care Portfolio Lead and will be based at our UK Marlow office. Key responsibilities Develop & deliver the implementation of the International omnichannel strategy for Eye Care, including a data driven focus demonstrating measures of success of the omni-channel experience for our customers Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases, customer insights, and key messaging strategy with a cross-functional team (incl Marketing, Medical, BTS & CEx) that delivers measurable business impact Work in close partnership with IMCO Eye Care brand marketers to expand & amplify customer channel engagement, with particular focus on contributing process expertise to implement content through AbbVie digital infrastructure (e.g. e-Wizard, VAEs, etc) Collaborate with the International Insights team and other relevant partners within International CEx to set and promote a robust evaluation system to assess the effectiveness of the omnichannel plans Partner with the International Strategic Operations and Digital Transformation teams to create best in market approaches to digital engagement Engage key affiliates to support their digital transformation journey and capabilities to ensure integration and consistency of IMCO omni-channel strategy implementation Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.). Collaborate with counterparts in other IMCO TAs i.e. Immunology & Oncology, as well as within Specialty Care, in order to foster best practice creation and adoption Guide creative agencies to ensure the development of content & assets aligned with CRM/Digital marketing best practices. Understand and execute data capture and data privacy (opt management) consistently across all channels.