AsourPerformanceMarketingManager,youwillhavetheimportantroleofmaximisingmarketingchannelsuccesstosecurehigh-qualitySalesQualifiedLeadsforourBusinessDevelopmentteam.OverallsuccesswillbemeasuredbymeetingtargetsforSQLsaswellasotherkeyperformancemetricsincludingCustomerAcquisitionCostbykeychannels. Responsibilities; PerformanceStrategy,Revenue&ROIOwnership Owntheperformancemarketingstrategyacrossalldemandchannels,withaccountabilityforSQLvolume,quality,CACandROI. Plan,forecastandoptimisespendacrosschannelstomaximiserevenuecontribution,notjustleadvolume. OwnperformancetargetsforcostperSQL,SQL-to-meetingconversion,andpipelinecontribution. ContinuouslyassessincrementalityandchannelROItoensurespendisbeingdeployedwhereitdrivesthemostcommercialvalue. DemandGeneration&FunnelProgression OwnalldemandgenerationcampaignsdesignedtomoveprospectsthroughthefunnelfromfirstclicktoSalesQualifiedLead. Managebottom-of-the-funnelwebsiteperformance,including:Conversionrateoptimisation,Landingpageandcall-to-actionperformance,aswellasTrafficstrategyintohigh-intentjourneys Channel&BudgetManagement OwnandoptimiseallCPCactivity,including:Campaignstructureandoptimisation,budgetownership,aswellaskeywordandlandingpageimprovements OwnallCPLpartnerships,monitoringsupplierperformance,ROIandsourcingandonboardingofnewCPLPartners WorkcloselywiththedigitalagencytoensureallpaidchannelsandthewebsitearecontinuouslyimprovingagainstCAC,SQLandrevenuetargets. Skills&Experience SignificantexperienceinPerformanceMarketingrolewithintheB2B,SaaSsector BudgetandCACmanagement ExperienceofCPCaccountmanagement. Proventrackrecordofoptimisingleadacquisitionchannels,maximisingleadnumbersandROI. StrongunderstandingoftheB2B,SMB/SMEbuyingjourney Highlyconfidentatanalyticsandreporting. Advantageoussystemexperienceincludes:SEMRush,GoogleAdWords,WordPress,HubSpot,GoogleAnalytics,Excel,andHotJar Benefits&Culture PartoftheZellisGroup,Moorepayisateamofover500friendlyprofessionalsacrossfourofficesinSwinton(Manchester),Sheffield,BirminghamandKochi(India).WerepassionateaboutmakingMoorepayafantasticplacetoworkforeverysingleoneofourcolleagues.TheaveragelengthofserviceatMoorepayis12years,whichspeaksforitself! TohelpmakeMoorepaysuchagreatplacetowork,wefocusonthreethingsinourcompanyculture:mentalhealthsupport,maintainingahealthywork/lifebalance,andequalopportunitiesandinclusionforall. Hereswhatyoullgainifyoujoinourteam: Acareerpackedwithopportunity,inastableandgrowingcompany. Acomprehensiveprogrammeoflearninganddevelopment. Competitivebasesalary. 25daysannualleave,withtheopportunitytobuymore.Youllevengetyourbirthdayoffaswell! Privatemedicalinsurance. Lifeassurance4xsalary. Enhancedpensionwithupto8.5%employercontributions. Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.