Catalyst Gateshead, England, United KingdomJoin or sign in to find your next jobJoin to apply for the Chief Brand Officer role at CatalystCatalyst Gateshead, England, United Kingdom3 days ago Be among the first 25 applicantsJoin to apply for the Chief Brand Officer role at CatalystGet AI-powered advice on this job and more exclusive features.Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team.We are looking to recruit a Chief Brand Officer to take full ownership of the companys brand identity, and outward communications.This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.As Chief Brand Officer, You WillOwn and evolve the companys brand architecture, positioning & retaining tone of voice, and visual identityDevelop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpointsServe as the brand guardian, protecting and evolving brand equity across all teams and outputsAudit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistencyDefine editorial and visual standards for all public communicationsWork cross-functionally to bring all materials into alignment with the refined brand identity and voiceWork alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and EnterpriseOversee the creative development of all new brand assets in collaboration with internal teams and external partnersManage and communicate the brand relaunch roadmap internally and externallyDevelop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistencyDefine guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioningCreate systems, tools, and documentation to ensure consistent brand application across all teamsLead training and enablement efforts to help internal stakeholders communicate and represent the brand confidentlyEstablish ongoing brand review processes to maintain high standardsAs Chief Brand Officer, You Will NeedExecutive level experience in brand strategy, identity development, and communicationsA successful track record of leading or relaunching brand architecture in a growing or transformational businessDeep expertise in content, editorial review, and storytelling across multiple channelsStrong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertisingExcellent cross-functional collaboration and stakeholder management skillsStrategic mindset with sharp attention to creative and operational detailExperience working in the health and fitness sector (advantageous)Salary & Benefits£130k pa25 days holiday + bank holidaysEmployee discountsFree on-site gymEnhanced sick pay schemeEnhanced maternity & paternity payLNKD1_UKTJSeniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesStrategic Management ServicesReferrals increase your chances of interviewing at Catalyst by 2xSign in to set job alerts for “Chief Marketing Officer” roles.Newcastle Upon Tyne, England, United Kingdom 1 day agoNorth Shields, England, United Kingdom 6 days agoWideopen, England, United Kingdom 3 days agoSouth Shields, England, United Kingdom 2 weeks agoNorth East, England, United Kingdom 3 weeks agoNorth Tyneside, England, United Kingdom 1 week agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr