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Performance Marketing Lead (Maternity Cover – 12 Months), Shrewsbury
Location: Shrewsbury, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
1
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
ROLE OVERVIEW
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for planning, executing, and optimizing all performance marketing channels, managing budgets against strict cost % targets, and driving customer acquisition across markets.
The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You will join during a planned handover phase and be supported by a wider digital and eCommerce team.
KEY RESPONSIBILITIES
* PPC / Paid Search: Manage Google Ads and Bing campaigns, including search, shopping, and branded campaigns.
* Paid Social: Build and manage campaigns across Meta, TikTok, and other relevant platforms.
* Affiliate (AWIN): Maintain and optimize affiliate performance, working with key partners and publishers.
* Email Campaign Execution: Deploy campaigns in Bloomreach; support audience segmentation, testing, and automation.
* Weekly Reporting: Produce actionable weekly performance reports with insights on spend, CPA, ROAS, and channel contribution.
* Budget Management: Oversee channel budgets, ensuring spend aligns with revenue targets.
* Project Work: Support ongoing initiatives, including PMAX trial campaigns and programmatic testing.
* Cross-Functional Collaboration: Coordinate with eCommerce, brand, content, and trading teams to align marketing with commercial objectives.
WHAT WE’RE LOOKING FOR
* Proven experience in performance marketing, ideally within a DTC or high-growth eCommerce business.
* Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and Bloomreach or similar ESP.
* Confident in budget ownership and ROI-driven decision-making.
* Highly analytical, experienced with GA4 and attribution tools for reporting.
* Self-starter capable of managing tactical tasks and contributing to strategic testing.
* Comfortable working in a fast-paced, commercially focused environment.
WHAT YOU’LL GET
* Competitive salary (based on experience)
* Flexible hybrid working (3 days remote, 2 days in-office)
* Staff discount on bikes and accessories
* Opportunity to shape Ribble’s paid marketing growth
HOW TO APPLY
If this sounds like the role for you, we’d love to hear from you. Please send your CV and a short covering letter to [emailprotected], telling us why you're a great fit.
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