Here at Peacocks, we are seeking an experienced Customer Marketing Executive to join our Marketing Dept. to drive the day-to-day operations of the new Peacocks Loyalty Programme.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
This role will suit someone who is creative, has good organisation skills and strong analytical skills and has a good knowledge of customer behaviours.
Key Responsibilities & Objectives for the role:
Drive Profitable Sales Growth through our Loyalty Scheme
* Drive customer acquisition through Peacocks’ channels (website, social, in-store etc.)
* Create & maintain a Loyalty Scheme activity plan that drives additional revenue
* Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
* Review ROI on all activity and provide regular stakeholder performance reports
Great Experience for Our Customers
* Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
* Manage rewards to ensure they align with customer expectations and values.
Communication
* Create and maintain a clear communication plan.
* Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
* Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
Technical/Compliance Support
* Deal with administrative tasks such as payments, data security and data governance
* Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
* Monitor the health of the customer database to ensure the data being used across the business is accurate
Key experiences:
* Good understanding of consumer behaviour and loyalty programme best practices
* Good stakeholder management and communication skills
* Enjoy working within a fast-paced, ever changing environment
* Previous retail or online / Ecommerce experience desirable
Key Skills:
* Excellent writing, editing and proofreading skills
* Good interpersonal and relationship-building skills to work with all other departments
* Confidence to influence and collaborate with senior leaders
* Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
* Excellent project management skills with a track record of managing multiple initiatives simultaneously
* Experience with Customer Relationship Management (CRM) systems and Loyalty platforms desirable