Marketing Manager for Impact Investment company that focuses on Sustainability & Climate Tech
£45k - £55k base + Bonus
Core responsibilities:
Marketing planning and campaigns
* Develop marketing plans for each fund product (EIS, SEIS and Angel Syndicate) with look forward marketing campaigns to support each fund
* Work with the team to brainstorm content ideas (written, video etc) and plan our content schedules to support marketing campaigns
* Act as lead / expert on compliance with FCA regulations on marketing promotions, liaising with fund manager to ensure all our market activity is compliant
* Project manage all relevant campaigns and their execution including PR, email marketing, social media and monitor results / ROI
* Manage hubspot database and ensure correct classification of hubspot database to enable niche campaigns where appropriate
Marketing collateral and brand
* Maintain the suite of brand materials and external platforms and work on upgrade cycles (usually annually)
* Website
* Social media (mainly LinkediN)
* Standard slide decks and teaser documents
* Hubspot email marketing templates
* Work with wider team to promote the brand and enable the team to gain exposure at conferences, podcasts, panels etc
Lead generation
* Work with fundraising colleagues to liaise on lead generation activity (managed externally) and to support lead generation with best practice support materials
* Bespoke website landing pages
* Organisation of webinars
External relationships:
Liaise with and manage relationships with external providers such as design agency, web agency and lead generation specialists