At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the worlds third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets : our premium spirits and our people : were driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
Suntory Global Spiritsis seeking adata driven minded
CRM and Loyalty Manager :Scotch and Irish(with a focus onLaphroaig)
to join our
dynamic, progressive team of Digital Marketing professionals
. The perfect candidate is a brand builder,analytical,CRM champion, and has strong organizational and interpersonal skills.
Suntory Global Spiritsis the third largest Premium Spirits company in the world. We are an organization that creates brands that are a part ofcelebrationsand our culture reflects this. By joining the team, you will be an integral part in building ourbrandsinteraction with consumers at every touchpoint. Constantly evolving and always something new to learn, this new role offers the opportunity to shape how we bring our brands to life in the minds and hearts of our consumers.
Therole ofCRM and Loyalty Managerfor Scotch and Irishwill be perfect for an individual who loves diving into the data, obsessing over new ways to test and learn, with a passion for customer loyalty and driving increased performance.
Role Responsibilities
In your role as Global Community Manager (Scotch) : you will be part of our success by:
:Responsible for setting a clear CRM strategy, that is fully aligned and supports each global scotch brand strategies.
:Setting the Global strategy for the Friends of Laphroaig and My Bowmore programmes : owning the segmentation, campaign planning, and individual campaign strategy both at global and market level : increasing conversion, improving retention, and nurturing through to loyalty.
:Developing and leading the omnichannel automation strategy, across the customer life cycle including email, social, SMS and wallets.
:Owning the CRM communications plan across all key channels (organic and paid), working alongside the Marketing and DTC teams, to ensure the best campaigns and automated programmes are in place to drive engagement and incremental revenue.
:Partner with data science and analytical teams to define requirements and turn insights into action.
:Translate analytical findings into CRM campaigns, segmentation and personalisation strategies and journey improvements.
:Use customer data and CRM analytics to drive acquisition, retention and customer lifetime growth.
:Testing and Optimisation Roadmap : Build and plan effective test, learn and optimise strategies across multiple channels to gain more insight, driving improved LTV performance.
:Monitor performance through dashboards and reporting, using data to inform testing and continuous optimisation.
:Communicate insights and recommendations leading the acquisition strategy across touchpoints with market and brand team guidance in driving 1P Data.
:Defining and driving relevant innovation with the latest CRM technology, including SMT and NFTs
Qualifications
WHAT DO I NEED TO DEMONSTRATE?
AtSuntory Global Spirits, we recruit the best people to help grow our business and build on our success. To be considered for this position you must be able todemonstratethe following:
Required:
:3:5 years of experience in CRM with a consumer products company
:Salesforce Marketingand Loyalty Cloud or similar CRM Platform experience preferred
:Strong commercial awareness and understanding of consumer behaviour
:Digital marketing and performance marketing expe