Some roles put you in the market.
This one puts you in the flow of where the market is going next.
Our client is a next-generation digital assets platform that’s becoming the go-to partner for institutions looking to scale their crypto trading, custody, and liquidity strategies. They’re expanding in London and are searching for a Crypto Sales Director who can help accelerate their European footprint.
This isn’t a backfill. It’s a growth hire — with a clear runway and serious commercial impact.
What makes this role different
Crypto is moving past its experimental phase.
Institutions want clarity, depth, reliability — someone who can translate both the tech and the opportunity.
That’s where you come in.
You’ll be selling a platform that institutions actually want:
fast, compliant, scalable, and engineered for real volume.
What you’ll be doing:
* Leading institutional sales across funds, trading firms, brokerages, and asset managers
* Owning end-to-end sales cycles that mix product expertise with strategic storytelling
* Opening new institutional channels across the UK and Europe
* Advising clients on liquidity, execution, custody, and market structure
* Working closely with product, liquidity, and leadership teams to shape direction and client strategy
What you bring:
* A proven track record selling to institutional crypto or digital asset clients
* Strong understanding of trading, liquidity, infrastructure, or regulated digital markets
* Credibility — the kind that comes from experience, not jargon
* Excellent relationship-building instincts and long-cycle sales discipline
* A hands-on approach: curious, commercially sharp, and energised by building something meaningful
Why this role matters now
London is re-emerging as one of the most important institutional crypto hubs globally.
With interest rising across hedge funds, asset managers, and traditional finance, this is the perfect moment to step into a senior role with real momentum behind it.
This is a chance to:
* Win high-value clients
* Influence a fast-moving product roadmap
* Build something with long-term impact
* Take ownership of a region that’s heating up fast
Curious?
If you’re an experienced institutional crypto seller in London and want a role with autonomy, influence, and plenty of upside — this is one worth exploring.