About the role
As Business Unit Director, you will be responsible for building, leading, and inspiring a high-performing commercial team while driving the strategic and operational direction of the business. This role offers the chance to work at the intersection of science, strategy, and patient impact — making a tangible difference in the rare disease space.
Reports to: General Manager, UK & RoI
Location: Hybrid role with the expectation of attendance at the Cambridge office (minimum 1 day/week as an average) and relevant off-site meetings including some global travel. Travel to the Cambridge office will not be reimbursed due to the additional benefit of flexible home-based working.
Your impact will include
* Lead and develop the cross-functional Business Unit, ensuring close alignment with Medical, Patient Access, Patient Engagement and HQ functions.
* Champion Sobi’s culture of excellence in customer engagement and Key Account Management, strengthening our presence in rare disease therapeutic areas.
* Act as a key member of the UK & Ireland Leadership Team, driving the ‘One Sobi’ vision across the affiliate.
* Define and deliver innovative marketing strategies for current brands and pipeline products, ensuring alignment with local and global priorities.
* Own customer engagement by building and maintaining trusted relationships with healthcare professionals, patient organisations, and access stakeholders.
* Take full accountability for the Business Unit’s P&L, including forecasting, budgeting, and delivery against KPIs.
* Recruit, train, develop and lead marketing and sales teams with the goal of building a high performing team.
Qualifications
About you
We are looking for a strategic yet hands-on leader who can inspire teams, build trusted relationships, and deliver results in a complex healthcare landscape. With strong business acumen, deep understanding of rare diseases, and the ability to navigate senior NHS stakeholders, they combine vision with execution. Resilient, collaborative, and driven by patient impact, they embody Sobi’s values and lead with both purpose and excellence.
What We’re Looking For
* A university degree in life sciences, medicine, or business (MBA/postgraduate qualification desirable).
* 10+ years’ experience in the pharmaceutical industry, with a proven track record in sales and/or marketing.
* Strong leadership experience, successfully managing and developing teams.
* Expertise in rare diseases and familiarity with the challenges and opportunities within this space.
* Proven success in budget management, sales forecasting, and commercial delivery.
* Experience influencing senior NHS stakeholders and navigating access and reimbursement processes.
* In-depth knowledge of the ABPI Code of Practice (essential).
* Experience in Oncology, product launches, and cross-therapy work (advantageous).
Sobi culture
Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership. We are a diverse team focused on growth, innovation, and making a positive impact for patients with rare diseases. We believe in partnerships with patients, partners and stakeholders across the value chain to deliver sustainable solutions.
Why Join Us
Here At Sobi, Our Mission And Culture Get Us Excited To Come To Work Every Day. More reasons to join include:
* Emphasis on work/life balance
* Collaborative and team-oriented environment
* Opportunities for professional growth
* Diversity and Inclusion
* Competitive compensation
* Making a positive impact for ultra-rare disease patients
How to apply
We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume!
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