Role: Digital Advertising Manager
Location: Bournemouth
Reference: HOB1135676
Closing Date: 23/09/2025 23:59
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
About the Role
Hobbycraft is the UK’s leading art and craft retailer with 108 stores across the UK, a website that has grown substantially over the last 5 years and an app that was launched in 2023.
We’re seeking a commercially driven Digital Advertising Manager to lead our Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across our stores, website, and app. This exciting role is essential to increasing awareness of our value proposition, attracting new customers, and boosting sales from existing ones—ultimately delivering measurable growth for the business.
In this role, you’ll manage a significant online marketing budget and lead performance-driven campaigns across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program. Reporting to the Head of Digital Marketing, you’ll collaborate closely with SEO, CRM & Loyalty, Customer Insights, and Digital Trading teams, as well as our media agency, media platform and content creation stakeholders.
This is a fast-paced, dynamic, and creative environment - ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset.
Key Responsibilities
1. Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets
2. Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace
3. Lead the relationship with media platforms and our media agencies, ensuring delivery of performance, innovation, and strategic testing across channels
4. Manage third-party partners including Product Feed providers and Affiliate SaaS platform
5. Collaborate with the brand and creative teams to brief and develop static and video content; monitor and report on creative performance
6. Regularly report on campaign results, comparing against targets and presenting insights to stakeholders with confidence
7. Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies
8. Support forecasting efforts by providing actionable insights into traffic trends and performance drivers
9. Work closely with the SEO Manager to deliver a joined-up approach to the SERP strategy
10. Stay on top of industry changes and evolving media opportunities, adjusting strategy as needed
11. Support marketing initiatives for Ideas and Workshops, ensuring paid media aligns with wider business goals
12. Manage and develop the Digital Advertising Executive, including setting objectives, coaching, and supporting their career development
About You
13. Proven experience planning and executing digital advertising campaigns, either in-house or agency-side
14. Experience managing relationships with media partners (e.g. Google, Meta, TikTok)
15. Strong collaborator with the ability to work cross-functionally
16. Analytical and results-driven with a commercial mindset and a deep understanding of KPIs, ROI, and campaign measurement
17. Proficient in Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager (platform reporting); strong Excel skills are a must
18. Up to date with the latest trends and innovations in digital marketing, media platforms, and performance tracking
19. Exceptionally organised and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously
20. Excellent communicator with the ability to influence stakeholders and present insights clearly and confidently
21. Comfortable working in agile and fast-paced environments, adapting quickly to change
22. Proactive problem-solver with a can-do attitude and a continuous improvement mindset
Nice to have
23. Knowledge of server-to-server (S2S) tracking, pixel set up, and resolving event matchback or attribution issues
24. Experience using Looker Studio for dashboard creation and visual reporting
Benefits
25. 33 days holiday including bank holidays pro rata, growing with you during your time with us
26. 25% colleague discount, with ad hoc double discount days
27. Long service awards to thank you for your time spent with us
28. Cycle2Work scheme
29. Discounted gym membership
30. Fun event days to fundraise for our charity partners
31. Annual paid-for charity volunteer day
32. Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
33. Access to a personal pension scheme
34. Access to a range of high street discounts
An inclusive and creative working environment, so you can truly be you and enjoy your time at work