We are recruiting a Marketing Manager to join our growing team. This role will have a sole focus on driving our marketing content to result in Marketing Qualified Leads being generated month on month, to deliver the 'Land' element of iCoTech's Land and Expand Strategy.
The role is to engage new customers via content generated and shared online which will result in the generation of new leads for our Sales Team to manage through the defined processes. The concept of Warm Leads not Cold Leads has been in place now for 36 months, and this role is responsible for the refinement, improvement and delivery of this process. Furthermore, the role is to develop, own and execute the iCoTech Marketing Strategy with the support of the Marketing Executives. iCoTech see huge potential for our brand to grow and develop with targeted marketing campaigns and strategies to generate exciting engagement across all digital content platforms. This role is pivotal to the success of the strategic vision set by our CEO and Operational Management Team.
Key Responsibilities
* Develop, Own and Execute the iCoTech Marketing Strategy
* Management, Growth, Development and Expansion of the Marketing Team
* Preparing and managing monthly, quarterly and annual budgets for the Marketing Team
* Setting, Monitoring and Reporting on all Marketing KPI's to the Operational Leadership Team
* Design branding and positioning activities to support the Marketing Strategy
* Analyze customer behavior and determine customer personas and needs
* Build customer journey maps for iCoTech's products, identifying efficiencies and improvements
* Prepare quarterly Return on Investment reports, evidencing the value of the marketing investments
* Owning the development of the D365 CRM Marketing system to leverage the technical capabilities and functionalities
Managerial Responsibilities
The role will be the line manager of two Marketing resources, along with a number of 3rd party consultant resources available to the Marketing Team. So demonstrating experience of building, managing and leading teams is required.
Desirable Qualifications And Experience
* Bachelors degree
* Experience of Marketing Manger, Content creation, and/or Social Media
* Knowledge of CRM systems e.g. Dynamics 365
* Knowledge of Canva, Adobe tools, PowerPoint and other Microsoft 365 applications
Essential Skills
* Excellent written communication
* Creative thinking
* Great attention to detail and able to maintain high level of accuracy
* Highly organised and able to meet deadlines
* A team player with high energy and can-do attitude
A clear, concise writing style
What You Will Get From Us
Working as part of a new, fun and vibrant team the iCoTech team receive the following benefits:
* Enthusiastic and lively office environment based in the Centre of Cardiff.
* Regular socials on a monthly basis
* 28 Days annual leave + Bank holidays
* Mental Health/Duvet Day
* Paid for Eye Tests
* Charity days
* Cycle to Work Scheme
* Hybrid working (Only 1 day per month in iCoHub)
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