* Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.
* Bring campaigns to life with personalisation and segmentation powered by CDP integrations.
* Partner with design, loyalty, data and content teams to deliver customer-first communications.
* Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.
* Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.
* Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.
The Person
* Proven experience in CRM or retention marketing.
* Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.
* Skilled in dynamic content, journey QA, and campaign troubleshooting.
* Strong analytical mindset with the ability to turn insights into action.
* Organised, proactive, and a natural collaborator with a passion for customer engagement.
What we offer
Our Benefits for this role include, but not limited to:
* H&B Employee Discount - 25%
* Pension company contribution
* Exclusive benefits, free advice and savings from a range of retailers and providers
* And many more!
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).