Role: D365 CE Functional Consultant – Customer Insights Journeys (Real-Time Marketing)
Positions: 3
Location: Remote
Engagement Type: Long-term Contract
Overview
We are seeking experienced Dynamics 365 Customer Engagement Functional Consultants with deep expertise in Customer Insights Journeys (CIJ) Real-Time Marketing. You will play a key role in designing, configuring, and delivering advanced real-time marketing capabilities for a global transformation program.
Responsibilities
• Lead functional design, configuration, and implementation of CIJ Real-Time Marketing
• Set up real-time events, triggers, and event-based conditions
• Build advanced real-time segments (behavioral, event-driven, attribute-based)
• Design complex customer journeys including branching logic, A/B splits, wait steps, suppression rules, and exit conditions
• Configure brand profiles, compliance profiles, consent centers, and subscription centers
• Build personalized email, SMS, and WhatsApp templates using dynamic content and rules
• Define KPIs, analytics requirements, and journey performance reporting
• Facilitate workshops, gather requirements, and translate needs into functional specifications
• Support UAT, user training, release documentation, and go-live activities
Required Skills & Experience
• 3+ years of experience in Dynamics 365 Marketing / Customer Insights Journeys
• Strong understanding of RTM features: events, segments, branching journeys, orchestration
• Hands-on experience with goals, suppression rules, exit criteria, and compliance logic
• Proficiency in building multi-channel templates (email/SMS/WhatsApp) with personalization
• Strong analytical ability to interpret journey insights and optimize performance
• Excellent communication, documentation, and workshop facilitation skills
• Ability to collaborate effectively with technical teams, stakeholders, and business users