Demand Generation Executive (Marketing)
Full-Time, 4-Day Week – No Fridays
Hybrid - 2 days in the office
Role Overview
As our Demand Generation Executive, you will join a growing SaaS business to be the commercial engine room of our marketing function.
You will own the strategy and optimisation of our lead-generation activities, turning inbound interest into qualified opportunities. This role is critical in helping us move toward a more diversified, data-led inbound lead generation strategy. Working closely with Sales Leadership and our SDRs, you will ensure marketing is a consistent driver of revenue growth.
What You'll Be Doing:
* Pipeline Management:
Own the delivery of plans that drive MQLs, SQLs, and marketing-sourced pipeline, translating business goals into measurable outcomes.
* Agency Accountability:
Manage and hold external SEO, paid search, and PR agencies to account, ensuring clarity, performance, and a strong ROI on spend.
* Sales & SDR Alignment:
Partner with SDRs to improve lead visibility and refine follow-up materials, including talking points, sequences, and messaging.
* Funnel Optimisation:
Identify gaps in the marketing funnel and implement targeted programmes or lead-scoring models to improve conversion rates.
* Reporting & Insights:
Build and maintain full-funnel dashboards in HubSpot and GA4 to provide leadership with actionable insights on channel effectiveness.
* Lead Quality Control:
Establish consistent definitions for MQL-to-SQL handoffs and ensure rigorous follow-up expectations are met.
* Inbound Performance:
Scrutinise SEO and paid inbound activities to broaden the channel mix and reduce reliance on traditional events.
What We're Looking For:
* Proven experience in demand generation or performance-oriented B2B marketing, ideally within the SaaS or technology sector.
* Commercially minded and motivated by pipeline targets, with the ability to use data to justify marketing spend.
* Experience in managing external partners and holding them accountable to specific KPIs and goals.
* Able to build trust and alignment with SDRs and Sales peers to create a unified revenue function.
* A self-starter who is confident to experiment with new inbound approaches without needing constant reassurance.
* Experience with HubSpot CRM and Marketing Hub (or the ability to learn these platforms quickly).
What We Offer:
* 4-Day Working Week:
Full-time salary for four days of work (no Fridays).
* Flexible Hybrid Working:
A collaborative arrangement requiring 1–2 days per week in the office.
* Strategic Impact:
The opportunity to shape the demand generation function and directly impact company growth.