Job Title: Digital Marketing Manager
Location: Ewloe - Hybrid
Salary: £35,000
Contract type: Permanent
About The Role
This role involves collaborating with the Product Team and suppliers to craft compelling narratives for new products, developing a content strategy based on deep market insights, supporting sales teams with engaging materials, maintaining key content areas, and leading a Digital Marketing Assistant to encourage professional growth and teamwork.
The objectives of the role will include:
1. Content Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to effectively position our products.
2. Propositions: Work with the Product Team and suppliers to create compelling propositions and stories for new products and features.
3. Sales Enablement: Create engaging sales materials, case studies, pitch decks, and training resources to support sales teams.
4. Content Maintenance: Maintain key content areas, including the website, social media, and product literature.
5. Team Leadership: Manage and mentor a Marketing Assistant, fostering professional growth and collaboration.
Note: This is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office in Ewloe.
What You'll Do
Tasks:
1. Develop and refine positioning, messaging, and value propositions for our solutions that align with our overall brand strategy.
2. Collaborate cross-functionally with product, sales, and marketing teams to develop propositions, supporting content, and campaigns.
3. Oversee and maintain website content, collaborate with the SEO agency and the marketing management team to deliver best practice copy, technical and on-page optimisation with a focus on increasing organic traffic.
4. Monitor website and campaign performance metrics and optimise propositions based on market feedback.
5. Own, update, and maintain the content team's work schedule, including project time frames and delivery dates.
6. Lead and develop the Digital Marketing Assistant.
Requirements
What we are looking for?
Essential:
* At least 4 years of experience in brand management, proposition development, or similar marketing roles.
* Proven track record of developing successful brand propositions, preferably in the B2B market and IT and Technology based.
* Marketing Specific Qualifications.
* Copywriting experience.
* Strong understanding of brand strategy principles and frameworks.
* Excellent communication and influencing skills to work effectively across departments.
* Demonstrated ability to translate customer insights into compelling value propositions.
* Experience facilitating cross-functional workshops and building consensus.
* Analytical skills to evaluate market data and measure proposition effectiveness.
Desirable:
* Experience in PowerPoint, WordPress, and Avada are advantageous.
* Experience in SEO, PPC, and email marketing.
* Knowledge and experience of working with Microsoft Dynamics.
* Knowledge of Adobe Creative Suite.
Benefits
Who are we?
ARO has 25 years' experience in Collaboration, Connectivity, Cloud and Infrastructure, and Cyber Security services both in the UK and internationally, with a nationwide presence across the UK.
As one of the UK's leading independent IT and communication experts, our mission is to deliver a seamless technology experience to all end users. To achieve this, we seek talented, tenacious, and inspiring individuals to join us and help drive our performance and growth.
We focus on strong communication, a culture based on fun, trust, and collaboration. Our modern workplace is full of engaged, energetic, positive, and curious people whose resilience and wellbeing enable them to thrive.
In 2021, we received the People Insight's Outstanding Workplace Award, recognizing organizations that foster positive workplace cultures and act on employee feedback.
Why Work for ARO?
We are committed to providing an excellent employee experience, with benefits including:
* Flexible working
* Company Pension Scheme and matching contributions
* Company Perks portal
* Private Medical insurance
* Life assurance
* 25 days holiday plus bank holidays plus holiday trading
* Your Birthday off, on us!
* Health Club and Wellbeing Scheme
* ARO Shares after 12 months employment
* Employee Assistance Programme
* Technical Training Academy and E-learning
If even 80% of this matches your experience and attributes, we would be delighted to hear from you.
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