Job Description
Lead Digital & Graphic Designer is responsible for delivering elevated, best‑in‑class graphic and digital design across all key brand and marketing touchpoints. Reporting into the Head of Creative & Art Direction, this role brings the brand vision to life through exceptional creative execution, leading a team of graphic and digital designers while acting as the lead designer across key brand projects and campaigns.
What You Will Do
- Lead the creative development and execution of graphic and digital design across key brand moments (campaigns, runway, launches, packaging, brand assets)
- Personally design and deliver high‑impact creative work, setting high standards and generating new ideas for design innovation and typography
- Translate the Head of Creative & Art Direction vision into compelling, on‑brand visual outputs
- Continuously evolve the visual language in line with brand direction
- Uphold and interpret brand guidelines through a creative lens, ensuring consistency while pushing creative boundaries
- Contribute to the evolution of design systems, templates, and visual frameworks
- Deliver best‑in‑class design across all touchpoints, including digital (site, email, social, advertising) and print (advertising, packaging, labeling, event collateral, store brand materials)
- Ensure all creative is optimised for channel best practice, performance and customer experience
- Collaborate with Content, Media and Digital teams to ensure cohesive and effective execution
- Stakeholder in design of digital enhancements, templates, expansion, platforms, and experiences
- Lead a team of Graphic & Digital Designers, fostering a high‑performance, creative culture
- Provide clear creative direction, feedback and mentorship to elevate team output
- Work closely with Art Direction and Marketing teams to co‑create impactful brand storytelling
- Partner with the Graphic & Digital Design Operations Manager on delivery of all creative work
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership.
- Exceptional graphic and digital design expertise and creativity
- Proven experience delivering elevated creative work within a fashion or luxury environment
- Highly conceptual thinker with strong creative vision
- Advanced proficiency in industry‑standard design tools and suites for both graphic and digital design, e.g. Adobe Creative Suite and Figma
- Deep understanding of branding, layout and visual storytelling
- Strong expertise in creative typography
- Experience designing across multiple channels and templates (digital, print, campaign, brand experiences) with a strong understanding of channel best practice, customer experience and digital testing
- Proven ability to lead and inspire creative teams
- Strong collaboration skills across creative and marketing functions
- High attention to detail and commitment to protecting exceptional brand standard
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.
- Up to 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health and dental care
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. All diversity dimensions are taken into consideration in our recruitment process.
Job Location
This is a full‑time role based in London. The position requires a presence in the office four days a week.
