Join to apply for the Digital Optimization Specialist role at A&O Shearman
We have an exciting opportunity for a Digital Optimization Specialist to join our growing Marketing department, based in the A&O Shearman Belfast office.
The Digital and Marketing Technology team implements and manages the firm's integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing system, content libraries, and blogs. The team is also responsible for the technologies that support core business development and marketing processes, including experience collection, contact management, pitching and opportunity management, CV management, event management, client segmentation and marketing analytics.
What you will do
* Conducting keyword research and providing recommendations for static pages, insights, and content campaigns.
* Optimizing metadata, internal linking, and on-page elements for SEO and GEO.
* Monitoring performance and keyword rankings using Google Search Console, SEMrush, and other related tools.
* Using Siteimprove to identify and categorize technical SEO, accessibility, and performance issues.
* Contributing to a GEO and SEO strategy for the firm.
* Monitoring emerging trends in AI search, SEO, and digital best practice.
* Working closely with the Content Review and Workflow Specialist to ensure website content is being published in line with brand and digital optimization guidance.
* Working with content and campaigns team in optimizing campaign content in line with SEO and GEO strategies.
* Collaborating with the Digital Manager and Content Review and Workflow Specialist to analyze content performance dashboards and benchmarking to identify content that either needs to be improved or retired from the website.
* Maintaining digital optimisation guidelines and sharing best practice with the business, offering advice and specialised training where required.
* Training other members of the digital team to perform keyword research.
* Working within the website content management system, uploading, and editing content.
* Assisting the digital team with the testing of new features and bug fixes on the website and other applications.
* Delivering business as usual support for the firm's other global digital marketing channels.
* Supporting the BD and Marketing Function with other outputs, as required.
What you will have
* Proven experience in SEO and digital content optimization.
* Interest in generative AI platforms and conversational search/AI prompts.
* Strong analytical skills and experience with SEO, analytics, and digital tools (GA4, Google Search Console, SEMrush, SiteImprove).
* Understanding of structured data, schema markup, and entity-based SEO.
* Familiarity with user-centred design processes and web accessibility matters a plus.
* Excellent written skills, with a keen eye for detail and perfect grammar.
* Excellent communication and collaboration skills.
* Is a self-starter, uses initiative and has a desire to take ownership of projects.
A&O Shearman recognises the value of flexible working and embraces hybrid working, allowing our people to work from home up to 40% of their working time.
We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.
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