Company Overview
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we have become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.
Position Overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.
You will be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome obstacles preventing clients from investing in Adelaide.
This is a hybrid position based in London, with an expectation of regular travel to client offices and occasional visits to NYC teams.
Qualifications
* 5+ years of sales experience within the AdTech market across the UK/EMEA region.
* Established network across HoldCo agency teams.
* Bachelor's degree preferred.
* Proven ability to prospect, close opportunities, and manage a sales pipeline.
* Right to work in the United Kingdom is required.
* Experience selling media measurement (preferred).
* Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM) (preferred).
* Familiarity with major UK agency holding company structures (preferred).
* Ability to translate complex data and insights into compelling commercial narratives.
Core Responsibilities
* Responsible for all agency new business.
* Network to foster strong agency relationships, from junior to senior contacts.
* Ensure client teams are trained and supported with tools and resources.
* Lead responses to RFPs, leads, and new business inquiries.
* Partner with Client Success to deliver outstanding work product that ensures renewals.
* Ensure accurate use of the CRM (HubSpot) to track pipeline, manage deals, and provide visibility into sales activities and performance.
* Represent Adelaide at industry events to develop new business leads.
What You’ll Learn
* Access to a broad network of investors and advisors.
* Mentorship from executives with decades of experience in ad-tech and media.
* Regular internal knowledge-sharing sessions.
* An education budget to support ongoing professional growth and development.
* Gain a deep understanding of attention metrics and media quality measurement.
* Gain a strong understanding of omnichannel media strategies.
* Learn how agency product teams operate and collaborate on bespoke integrations.
* Learn how to network with industry leaders to drive higher rates of adoption.
Benefits
Health & Wellness
* Private Medical Insurance for UK roles.
* Paid time off.
* Parental leave.
* Employee development & wellness stipend.
* Festive break for UK roles.
* Volunteer time off.
Financial & Compensation
* Competitive salary.
* Performance-based quarterly bonus.
* Stock options.
* Group pension plan for UK roles.
Workplace & Equipment
* Remote-first environment.
* London office for UK roles.
* Access to available WeWork spaces.
The Pay Range For This Role Is
£75,000 - £85,000 per year (Base).
£125,000 - £142,000 per year (OTE).
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