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Paid social media buyer

York (North Yorkshire)
Scale It Co
Media buyer
Posted: 5h ago
Offer description

Job Title: Paid Social Media Buyer

Location: Hybrid (Home/ Solihull)

Salary: £24,000 – £30,000 (dependent on experience)

Employment Type: Full-Time


About Us

We’re a results-driven Growth Partner agency dedicated to helping ambitious e-comm brands scale faster, smarter, and more profitably. Our clients trust us to drive measurable growth across paid media, email marketing, and performance-driven creative. Now, we’re looking for a world-class Media Buyer who is exceptional at communication and ready to take ownership of high-performance campaigns that move the needle for our clients.

Key Responsibilities


Campaign Strategy & Execution

* Plan, launch, optimise, and manage paid social media campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and Snapchat.
* Align campaign objectives with client goals (revenue, growth, lead gen, brand awareness).

Performance Analysis & Reporting

* Monitor metrics such as ROAS, CPA, CPC, CTR, and conversion paths.
* Conduct A/B testing on creative, copy, and targeting to continuously optimise.
* Deliver clear, insightful performance reports and strategic recommendations.

Budget Management

* Allocate and optimise client budgets (£5K–£150K monthly across campaigns).
* Maximise return on investment through strategic spend adjustments.

Creative Collaboration

* Work with our content and design teams to deliver ad sets that stand out.
* Provide actionable feedback on creatives and copy based on performance results.

Industry & Platform Expertise

* Remain up-to-date with changes to ad platforms, targeting tactics, and social trends.
* Develop and apply best practices to elevate campaign performance.
What We’re Looking For


* 1–2 years of proven experience managing paid social campaigns.
* Direct experience working with major platforms: Meta (Ads Manager), TikTok Ads, LinkedIn Campaign Manager, X Ads, Snapchat, etc.
* Demonstrable track record of managing ad budgets effectively.
* Strong analytical mindset — comfortable reading data and tweaking campaigns accordingly.
* Solid understanding of metrics: ROAS, CTR, CPA, LTV, conversion funnels.
* Excellent written and verbal communication skills.
* A proactive, collaborative, and growth-oriented attitude.
Nice to Have


* Experience in client-facing roles or agency experience.
* Exposure to ecommerce, lead generation, or B2B/B2C campaign types.
* Certification in Meta Blueprint, TikTok, or Google Ads.
What We Offer


* Competitive salary range of £24,000 to £30,000, adjustable by experience and skill level.
* Dynamic, professional work environment with career growth opportunities.
* Flexible working model – mixing creative collaboration in-office with the ease of remote work.
* A chance to shape high-impact campaigns for an ambitious and evolving portfolio of clients.

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