Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Digital Marketing & PPC Campaign Manager, joining an established in-house Marketing, Comms and Events team.
Digital Marketing & PPC Campaign Manager profile:
As the digital marketing campaigns lead, youll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.
Digital Marketing & PPC Campaign Manager responsibilities:-
• Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
• Running and optimising Google Ads campaigns with a firm grasp of search and display.
• Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
• Setting up and reporting on campaign performance using GA4 and other analytics tools.
• Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
• Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
• Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
• Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
• Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
• Support the continuous improvement of there acquisition strategy
Experience required:
Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
Proficient with WordPress and web content management systems.
Experience setting up and managing Google Tag Manager and event tracking.
Proficient in GA4 and ability to make data led decisions.
Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).
Ability to manage internal relationships and expectation across various levels of experience and seniority.
In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies