Company Description/ Business Unit
Job Title: Senior Sales & Commercial Strategy Manager
Location: Basingstoke – Hybrid – Three Days in Office
Employment Type: Permanent
Hours: Monday-Friday
AA Summary
Think the AA is just about roadside assistance? Think again
As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?
This is the job
As a Senior Sales & Commercial Strategy Manager, you'll shape and drive the commercial strategy for Roadside Operations, making sure our customer propositions and operational products land successfully and deliver real value. You'll play a key role in our transformation agenda, working with B2B, B2C, and Car Care teams to bring new products and services to market that meet evolving customer needs and strengthen our competitive edge.
You'll collaborate with stakeholders across the organisation to turn strategy into action, ensuring commercial plans are executed effectively and targeted business outcomes are achieved. With a strong blend of commercial insight, strategic thinking, and leadership, you'll champion innovation, steer growth, and continually improve how we deliver for our customers and our teams.
What will I be doing?
Owning and driving commercial outcomes for all Road Operations products, including pricing, strategy, and customer delivery across Parts, Fuel, and Key Assist.
Setting and executing commercial strategy to maximise revenue, profitability, and customer satisfaction in line with the transformation agenda.
Leading the development and delivery of commercial plans, ensuring strong performance management across key metrics such as EBITDA, NPS, ancillary income, and engagement.
Aligning and delivering customer propositions in partnership with B2B, B2C, and Car Care teams.
Championing the launch of new products and services that meet customer needs and strengthen integration between B2B/B2C and Road Operations.
Facilitating cross‑functional collaboration to ensure propositions are commercially viable, operationally deliverable, and strategically aligned.
Working with operations teams to implement commercial strategies in an engaging, compelling, and operationally effective way across the national network.
Optimising operational processes, such as patrol van‑stock and field deployment, to improve sales, efficiency, and customer outcomes.
Supporting the rollout of initiatives that enhance Roadside Operations and elevate the customer experience.
Collaborating with Information Systems and enabling functions to understand IT requirements and system impacts linked to redesign activity.
Identifying and driving opportunities for innovation, efficiency, and business growth across Roadside Operations.
Embedding commercial thinking and proposition development into transformation initiatives to ensure sustainable operational and commercial success.
What do I need?
Extensive experience in commercial leadership, proposition development, and transformation within a complex, performance‑driven environment.
A proven record of delivering strong commercial outcomes and successfully launching products or services.
A strategic mindset with excellent financial, analytical, and operational capability, including advanced numerical and data‑driven decision‑making skills.
Outstanding communication and influencing ability, with confidence engaging stakeholders at all organisational levels.
Experience leading cross‑functional teams and steering large‑scale change programmes.
A demonstrated ability to realise identified programme or project benefits.
Strong presentation skills and the ability to facilitate effective workshops.
Experience managing suppliers and clients to support commercial and operational objectives.
A collaborative yet confident approach when navigating competing priorities and complex environments.
A results‑focused outlook with the ability to balance long‑term strategy and day‑to‑day delivery.
Additional information
Benefits
We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:
25 days annual leave plus bank holidays + holiday buying scheme
Worksave pension scheme with up to 7% employer contribution
Free AA breakdown membership from Day 1 plus 50% discount for family and friends
Discounts on AA products including car and home insurance
Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
Company funded life assurance
Diverse learning and development opportunities to support you to progress in your career
Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more
We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.