Are you looking to start a career in Marketing?
Do you have a passion for the Events Industry?
Please note that this role will require you to be in the office daily, which is located in Wimbledon. Please only apply if this is convenient for you.
Starting salary will be between £25,000 p.a - £27,000 p.a dependant on experience + a 20% bonus
The Marketing Executive will work within the Marketing Team alongside the Marketing Manager to deliver the marketing campaign and strategy.
Key responsibilities
* Campaign Delivery & Multi-Channel MarketingPlan, coordinate, and deliver multi-channel marketing activities on time, within budget, and to a high standard.
* Support the execution of digital campaigns including Google Ads, remarketing initiatives, and website enhancement tools.
* Coordinate and support multi-channel marketing campaigns in line with business and event objectives.
Content Creation & Copywriting
* Create and copywrite engaging, original content for a variety of marketing materials including brochures, adverts, online banners, HTML emails, landing pages, and social media posts.
* Work closely on creative design processes for marketing collateral, ensuring alignment with brand guidelines.
* Produce and manage content across social media channels, including LinkedIn, Facebook, Twitter, and TikTok — incorporating graphics, videos, animations, text posts, and product announcements.
Social Media Management
* Develop, manage, and execute the social media schedule across all platforms, creating both visual and written content.
* Build and engage with online communities to drive brand awareness and event registrations.
* Monitor social media performance and implement strategies for growth and engagement.
Website & Digital Management
* Create, update, and maintain website content, ensuring accuracy, relevance, and SEO optimisation.
* Regularly review website performance and coordinate updates in collaboration with web agencies and internal teams.
Partnerships/ Stakeholder management
* Maintain and develop strong relationships with key partners, sponsors, exhibitors, and speakers.
* Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of promotional opportunities.
* Support the Marketing Operations Team in managing logistics, exhibitor promotions, and speaker communications.
Market Research, Data & Insights
* Conduct market research to identify industry trends, competitor activities, and marketing opportunities.
* Support the team with customer insights, data analysis, and lead generation initiatives.
* Assist in data segmentation, community building, and database management for marketing campaigns.
Email Marketing
* Plan, create, and deliver email campaigns, including copywriting, graphic creation, email templates, and landing pages.
* Analyse campaign performance and contribute to ongoing optimisation.
Event Marketing & Support
* Collaborate with Sales, Marketing, and Operations teams to support the preparation and delivery of trade shows and events.
* Monitor the registration system and assist with registration administration.
* Manage marketing through exhibitor campaigns including communication, promotion of marketing tools, collation of event guide entries, exhibitor zone setup, and ongoing query management.
Reporting & Analysis
* Provide accurate, timely reporting on key marketing metrics, campaign performance, and forecasts.
Customer Service & General Support
* Handle inbound customer enquiries via phone and email, providing excellent customer service.
* Perform other relevant marketing and administrative tasks as requested by the management and wider team.
Knowledge, Personal attributes & skills:
* Excellent planning and organisational skills
* Excellent interpersonal and communications skills
* Literate, numerate and analytical
* Understanding of Microsoft Office – particularly Outlook and Excel
* Good copywriting skills
* Proactive and self starter
Competencies
* Research and analysis
* Multi-tasking
* Ability to work in a team and individually
* Attention to detail
* Creative and willing to bring in new ideas
Knowledge
* Experience of using CRM/marketing automation tools is an advantage.
* Previous use of website CMS is an advantage.
* Experience of Canva
* Experience in various social media channels