Reebok - Marketing Manager – France, London
Location: London, United Kingdom
Language: Fluent French required
Overview:
This role leads the execution of retail and trade marketing initiatives across Reebok’s key French wholesale and e-commerce partners – Intersport France, Courir, and Citadium. Acting as a vital bridge between Reebok and its French accounts, you will drive brand consistency, strengthen retail presence, and ensure effective, locally relevant marketing campaigns.
Key Responsibilities:
1. Lead the planning and execution of account-specific marketing plans for France, aligned with the seasonal and commercial calendar.
2. Manage retail and digital activations, including windows, in-store POS, CRM, and onsite or paid media support.
3. Partner cross-functionally with sales, brand, and creative teams to develop compelling toolkits and sell-out support.
4. Own the campaign reporting process with a focus on performance insights, ROI, and retail KPIs.
5. Maintain strong relationships with French-speaking partners and retailers to ensure smooth campaign execution and alignment.
6. Act as a guardian of Reebok’s brand integrity, balancing global direction with local relevance.
Requirements:
1. 5–6 years of experience in trade, retail, or account marketing, ideally within the sportswear, fashion, or lifestyle industry.
2. Proven experience working with major French retailers or e-commerce partners.
3. Deep understanding of the wholesale and retail landscape in France.
4. Strong project management skills, with the ability to juggle multiple activations and deadlines.
5. Excellent communication, stakeholder management, and presentation skills.
6. Fluency in French.
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