FIXRA is a rapidly growing e-commerce company specialising in Car parts and accessories. With a diverse and expanding product portfolio, a loyal customer base, and sales across multiple platforms - including Amazon and our own DTC website - we’re driving innovation in the automotive and home improvement e-commerce space.
We're investing in the next stage of growth and need a Marketing Manager to own our digital strategy. This is a strategic role, not a hands-on doer - you'll set direction, hold execution accountable, and make sure the work happens to a high standard, whether it's delivered by our Digital Marketing Executive, a paid media agency, or specialist partners.
What you'll own
* Marketing strategy and channel mix across paid search, paid shopping, SEO, email, content, and CRO. A detailed marketing plan is already in development - your job is to take ownership, refine it, and drive execution.
* The agency relationship. We're appointing a specialist paid media agency. You'll select them with us, set their KPIs, hold them accountable, and translate their work back to the business.
* Management of our Digital Marketing Executive, who handles day-to-day execution across paid, email, and feed work. You set priorities and remove blockers.
* Measurement and reporting. Our analytics setup needs work - too much traffic is currently unattributed. You'll own the fix and build a reliable reporting cadence connecting marketing activity to revenue and margin.
* Product feed strategy. With over 7,000 SKUs, our Google Merchant feed is a competitive asset that's under-optimized. You'll own bucketing, custom labels, and attribute strategy - the Digital Marketing Executive handles day-to-day maintenance.
* Email and CRM strategy. Klaviyo is under-built relative to its potential. You'll grow it from a small channel into one contributing 15-25% of revenue.
* Brand and content direction. As we mature, we need clearer positioning and a content strategy fit for the authority we're building.
What you'll need
* 3-7 years in e-commerce digital marketing, with at least one role at a manager or senior executive level where you held cross-channel responsibility. Pure single-channel specialist backgrounds will struggle in this role.
* A commercial mindset. You should be comfortable talking about contribution margin, customer LTV, and unit economics - not just CPCs and ROAS.
* Working literacy across Google Ads, Google Merchant Center, GA4, Search Console, Klaviyo, Shopify, and a feed management tool. You don't need to be expert in any single one - you need to hold specialists accountable.
* Experience managing agencies and direct reports. You've set KPIs, run reviews, and held people to deliverables.
* Direct, constructive communication. You'll push back on agencies, suppliers, and internal stakeholders when something isn't right - in a way that builds relationships rather than burning them.
E-commerce experience essential. Auto industry experience helpful but not required.
Benefits
* Free On-site Parking
* Company Events & Parties
* Complimentary Team Lunch every 6 weeks
* Hybrid Working - WFH 1 day a week
* 3:30pm Friday Finishes Throughout the year
* Fruit provided & fully stocked soft drinks fridge
* Employee Discount
* Casual Dress
* Company Pension
Detail:
Permanent / Full-Time Role
Salary: £55-65k depending on experience
Reports to the CEO. Manages the Digital Marketing Executive.
Job location: Hemel Hempstead, Hertfordshire, HP2 7DU, United Kingdom