At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Assistant Brand Manager - Consumer Health
Are you a commercially minded marketer ready to bring brands to life? Do you thrive in fast-paced, consumer-focused environments where creativity meets data-driven decision-making?
We’re looking for an Assistant Brand Manager to join our UK & Ireland team, playing a key role in delivering impactful brand strategies and activation plans across a dynamic FMCG portfolio.
Tasks and Responsibilities:
In this role, you’ll support end-to-end brand activities—combining strategy with hands-on execution:
1. Support the development and rollout of brand plans aligned to business goals
2. Deliver engaging marketing campaigns across digital, retail, and media channels
3. Own content creation and ensure a strong, consistent brand presence online
4. Drive and optimise digital marketing campaigns for performance and reach
5. Monitor brand performance, track KPIs, and support budget management
6. Collaborate with commercial teams and retail partners to bring initiatives to market
7. Analyse market trends and consumer insights to identify growth opportunities
You’ll work closely with
You’ll be at the heart of a highly collaborative ecosystem, partnering with:
8. Sales, Category & Insights, and Commercial Strategy teams
9. Global brand and innovation teams
10. External agencies (media, creative, research)
11. Retail customers and key industry stakeholders
Who you are?
We’re seeking an enthusiastic and driven marketer who is ready to make an impact:
12. Background in marketing, business, or a related field
13. Experience or exposure within FMCG, Consumer Health, or a fast-moving commercial environment
14. Strong understanding of digital marketing and media channels
15. A proactive mindset with the ability to adapt quickly
16. Excellent communication and stakeholder management skills
17. Analytical thinking with attention to detail
18. Comfortable working across multiple projects in a dynamic setting
Why join?
19. Work on well-known brands within a leading consumer-focused organisation
20. Gain exposure to end-to-end brand management in a highly collaborative environment
21. Be part of a team that values innovation, ownership, and continuous learning
22. If you’re passionate about brands, consumers, and delivering marketing that drives real impact—this is your opportunity to grow your career in FMCG.
Your Application
“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.
We value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer
Compensation and Benefits
We believe in transparent and competitive compensation.
Salary you can expect: Min £44K – max £50K pa depending on experience. Salary reviews take place annually in April.
23. Competitive compensation package consisting of an attractive base salary and annual company bonus.
24. Individual bonus can also be granted for top Talent Impact
25. 28 days annual leave plus bank holidays
26. Private Healthcare, generous pension scheme and Life Insurance
27. Wellness programs and support
28. Employee discount scheme
29. International career possibilities
30. Flexible and Hybrid working
31. Help with home office equipment
32. Volunteering days
33. Support for professional growth in a wide range of learning and development opportunities
34. We welcome and embrace diversity providing an inclusive working environment
The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.
#LI-UK
#Hybrid
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.
Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact .
“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”
Location:
United Kingdom : Berkshire : Reading
Division:
Consumer Health
Reference Code:
872020
Job Segment: Brand Manager, Branding, Sustainability, Marketing Manager, Sustainable Agriculture, Marketing, Energy, Agriculture