Unilever Kingston Upon Thames, England, United Kingdom
Brand Manager
Unilever Kingston Upon Thames, England, United Kingdom
The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 12 Months (Maternity Cover), requiring 36.25 hours per week, Monday to Friday, to start ASAP. Compensation for this role is competitive, paying up to £61,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Role Purpose:
Lead the cross-functional Nutrition team (marketing, CMC, CSP, Shopper, Finance, R&D, Supply Chain, Procurement + other functions) to deliver short and long-term performance of the Graze brand, across both the Savoury and Sweet portfolios. Delivery of in-year targets across internal top line USG and bottom line PBO with full P&L accountability, alongside external market share, penetration and brand power growth will be expected, with the ability to make trade-offs as required. This role supports the Marketing Manager in the development & responsibility of the Graze brand including marketing strategies, annual plans and pricing across the portfolio.
Role Responsibilities:
* Define and own brand strategy for the Graze brand, ensuring relevance to consumers’ needs, (inc. Jobs to be Done & Integrated Business Plans)
* Build our Graze brand plan across all 6ps, including an NRM plan
* Generate powerful consumer insights that drive real growth and ensure excellent consumer experience across the full funnel - from awareness to conversion & retention, along end-to-end consumer journeys
* Implement breakthrough data strategies to leverage performance marketing and inform fast, bold decision making
* Supports Marketing Manager in the delivery of the Graze P&L and commercial execution of the in-year plans to achieve our annual performance ambi6ons in growth and profit delivery. Including S&OP, Fuel for Growth, Pricing strategies etc
* Align category development growth plans with Innovation team and own the market execution of NPD (inc. packaging design / communication & business case delivery)
* Generate and create communication ideas to activate through our agencies- from concept to deployment
* Line management of an Assistant Brand Manager
What we are looking for:
* A self-starter with an entrepreneurial and commercially savvy approach and the ability to balance future thinking with driving hands-on delivery and results. Passionate about building omnichannel, consumer-led brands & products.
* Worked in a brand management role (innovation role a bonus) within an FMCG environment, bringing solid knowledge and experience in managing smaller challenger brands.
* Experience in monitoring performance and making data-driven recommendations for future plans (Nielsen, Dunhumby, SIP)
* Skilled in recommending insight approaches and interpreting qualitative and quantitative data
* Excellent project management skills with an eye for detail and high standards of execution
* Be independent and resilient to work in a busy, fast-moving and complex environment, and have the confidence and maturity to engage and influence senior stakeholders
* A real foodie with a natural curiosity and consumer focus, with a keen eye for emerging trends
Kingston working environment:
* Contractors who are based at Kingston will be eligible to get free parking at a local carpark
* There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
* A canteen
* A Gym is available for use on the Ground Floor (with subscription).
* Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Manufacturing
Note: This description excludes boilerplate and site-wide notices not relevant to the role.
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