Sales Manager
Window restoration and new window sales.
About Us
Ventrolla is a leader in heritage window and door restoration, preserving the character and beauty of period properties across the UK for over 40 years. From our head office in Harrogate, we work with discerning homeowners, architects and property professionals to restore, upgrade and transform original timber windows and doors.
At Ventrolla, craftsmanship and innovation go hand in hand. Our expert teams combine traditional joinery skills with modern engineering to deliver bespoke timber window and door solutions that respect the authenticity of historic homes while significantly improving comfort, energy efficiency and longevity. Every project is designed with care, ensuring the original charm and architectural integrity of a property is not only protected but enhanced.
Joining Ventrolla means becoming part of a company that values craftsmanship, attention to detail and pride in delivering what we stand for; ‘Precision Heritage’. Whether restoring original sash windows or installing beautifully crafted timber replacements, every member of the Ventrolla team contributes to delivering a premium experience that customers trust and recommend. We are proud to uphold an ‘excellent’ rating on Trustpilot and have won ‘Property Business of the Year 2026’.
For those who join us, Ventrolla offers the opportunity to work with a respected brand, develop specialist skills and be part of a team that genuinely cares about quality, heritage and customer satisfaction, working on prestigious properties from cottages, manor houses and national landmarks to royal residences.
Sales Manager Role
The Sales Manager leads Ventrolla’s regional residential sales function, managing Heritage Sales Surveyors and Customer Sales Executives to deliver strong revenue growth, exceptional customer experience, and operational accuracy across all regions. The role ensures a seamless journey from first enquiry to order, reflecting Ventrolla’s commitment to premium heritage restoration quality.
Key Responsibilities
Leadership of Regional Sales Teams
* Lead, coach, and support both Heritage Sales Surveyors and Customer Sales Executives across regions.
* Ensure consistent standards in surveying, customer communication and sales delivery.
* Conduct regular 1:1s, joint visits and team development sessions.
* Recruit, onboard and train new team members with Ventrolla’s internal technical and sales curriculum.
Drive Sales Performance & Conversion Excellence
* Achieve order intake targets regionally and nationally.
* Monitor and optimise three core conversion metrics: Enquiry → Survey, Survey → Order, Enquiry → Order.
* Track and improve regional sales activity, follow‑up discipline and quoting effectiveness.
* Provide weekly sales performance reporting and pipeline forecasting to the Managing Director.
Heritage Surveying Accuracy & Customer Consultation
* Ensure surveys are accurate, consistent, well‑scoped and aligned to heritage/compliance expectations.
* Support surveyors with complex sites, larger projects or sensitive property types.
* Reduce changes at technical survey stage through improved survey accuracy.
Customer Sales Execution & Enquiry Management
* Oversee enquiries, follow‑ups, appointment booking and quotation preparation.
* Ensure timely customer communication and professional presentation standards.
* Maintain CRM discipline across all pipeline stages to ensure accurate reporting.
Customer Experience & Communication
* Oversee the pre‑order customer journey, ensuring a premium, heritage‑focused consultation experience.
* Resolve escalations related to surveys, quotes or customer expectations.
* Ensure team members deliver consistent tone of voice, professionalism, empathy and clarity.
Cross‑Functional Collaboration
* Work closely with Technical Surveying, Production, Installations and Marketing.
* Provide regional insights for market opportunities or campaign targeting.
* Ensure smooth handover from sales to operations for all orders.
Key Outputs & KPIs
* Regional and national order intake.
* Order conversion rates.
* Quote accuracy and customer satisfaction at survey/quotation stage.
* Regional CRM accuracy and data quality.
* Survey accuracy: minimal amendments entering production/technical stage.
Skills & Experience Required
* Proven experience managing sales teams (regional or distributed preferred).
* Strong leadership, coaching and people‑development capability.
* Strong communication and customer‑facing skills.
* Ability to analyse data, manage pipelines and interpret performance metrics.
* Highly organised with strong follow‑through and accountability.
* Comfortable managing a mixed team of technical surveyors and sales professionals.
Ventrolla Values & Behaviours
* Demonstrate and embed teamwork, respect, professionalism, trust and care.
Job Type: Full‑time
Pay: £40,000.00‑£45,000.00 per year
Benefits
* Company events
* Company pension
* Free parking
* On‑site parking
Experience
* Sales: 3 years (preferred)
* Estimating: 3 years (preferred)
Work Location: In person
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