Join to apply for the Marketing Executive (Maternity Cover) role at Clarity Business Travel
We're a global, multi award winning Business Travel Company and we make business travel straightforward! By getting our customers where they need to be for work, safely, efficiently, and cost-effectively. We do this through a fusion of cutting-edge-technology and exceptional customer service.
Our team comprises of over 800 industry experts, delivering the right service at exactly the right moment, we are the trusted provider of hassle-free travel management programmes for progressive businesses and organisations everywhere.
Overview and What We Offer
* Refer a friend for £1000 bonus which is unlimited!
* Generous holiday entitlement
* Day off for your birthday
* Staff Awards
* Hotel and airline discounts
* Employee Assistance Programme
* OUR COMPANY CULTURE IS..... Bright, Energetic, Fast Paced and Rewarding, where we PROVIDE you with the opportunity for that brighter FUTURE!
* Clarity Travel is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
Who We Are and What We Do
We're a global, multi award winning Business Travel Company and we make business travel straightforward! By getting our customers where they need to be for work, safely, efficiently, and cost-effectively.
Role Purpose
The Marketing Executive plays a pivotal role in delivering the marketing strategy for our B2B initiatives. This position requires a strategic thinker with a deep understanding of the B2B landscape, capable of developing and executing marketing campaigns that resonate with our customers and drive revenue growth.
Responsibilities
* Support the marketing team with the implementation and delivery of comprehensive marketing activity tailored to the B2B market, focusing on lead generation, brand positioning and customer retention.
* Support the design, execution, and optimisation of multi-channel marketing campaigns, including digital marketing, content marketing and events.
* Work closely with cross-functional teams, including sales, product development, account management and others, to ensure alignment and maximise the impact of our marketing efforts.
* Create regular and engaging marketing campaigns in order to promote the business’s proposition across all channels, including, but not limited to; social media, website, email, video and visually engaging content.
* Ensure complete consistency, accuracy and continuity of brand and tone across all marketing channels.
* Be a brand ambassador and be one of the go-to people in the business to support with guidance on working with our brand.
* Monitor competitor and industry activity, making recommendations to the team on key observations and trends i.e. common themes, discussion points, hot topics and trending content.
* Alongside your colleagues in the marketing team, work collaboratively to ensure our website and sub-sites are maintained regularly, inclusive of fresh and engaging content.
* Use analytical tools to identify areas of improvement or opportunities within our marketing activity, including website and social media performance.
* Support the marketing team with any aligned activity in conjunction with our partners marketing campaigns ensuring advertising commitments are met.
* Establish good relationships with internal departments, to create a common approach and high standard of content for engaging with their external audiences e.g. Sales, Account Management, Commercial.
KPIs
* Delivery against the marketing plan.
* Consistency and quality of all your outputs.
* Delivery of high-quality pitches and presentations in support of customer retention and new business growth.
* Delivery of key projects within agreed time frames.
* Quality and timeliness of written work.
* Increased MQL’s via marketing channels and feeding into overall new business pipeline.
Qualification / Experience
* Proficient user of Adobe creative suite, especially InDesign, for creating digital and print assets.
* Strong design skills and experience of using Microsoft PowerPoint
* Ability to work under pressure without compromising quality, often under tight deadlines.
* PPT skills, social and a tipple of creative (Adobe skills).
* High quality copywriting skills.
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